• Managed social media accounts on platforms including Facebook, Instagram,LinkedIn, and Pinterest.• Conducted keyword research to identify new opportunities in organic search results.• Developed creative digital content and unique campaigns to drive brand exposure.• Maintained up-to-date knowledge of industry trends and emerging technologies inthe digital marketing space.• Developed and executed digital marketing campaigns to drive website traffic andincrease brand awareness.• Wrote social media content to increase engagement with customers.• Supported SEO initiatives to improve content, keywords, and branding.• Created content for websites, blogs and email newsletters to engage customers withthe brand.• Produced blog posts, pay-per-click ads and promotional content.• Coordinated efforts between creative team members such as graphic designers orvideo editors.• Directed social media and digital marketing strategy and initiatives to promote brandbuilding, guest retention and revenue-focused activities.• Assisted in developing best practices guidelines for successful execution of digitalcampaigns.• Designed landing pages that convert visitors into leads or sales.• Monitored online conversations about the company's products and services andresponded promptly to customer inquiries.• Planned and implemented strategies for paid search campaigns across multiple adnetworks.• Tracked and analyzed social media and online marketing initiatives.• Developed marketing strategies based on corporate objectives and market trends.• Prepared marketing campaign budgets with finance personnel.• Worked closely with customers to determine appropriate marketing offerings andstrategies for business needs.• Planned and facilitated meetings to share marketing plans and explain futurebusiness goals.• Assessed projects against budgets and timelines, keeping team and assignments ontask.

• Conducted follow-up calls with prospects to identify needs, propose solutions andclose sales.• Designed email templates using HTML and CSS coding techniques.• Generated reports on campaign performance for management review.• Managed email automation tools such as MailChimp and Constant Contact.• Created and optimized email content for increased click-through rates.• Monitored key performance metrics such as open rate, click-through rate, bouncerate, unsubscribe rate.• Maintained database of contacts including opt-ins and opt-outs from emails list.• Developed and implemented email marketing campaigns to increase customerengagement.• Performed A and B testing of subject lines, copywriting, visuals and call-to-actionbuttons.• Created proposals for service and product strategies based on marketing data.

• Assisted senior management in developing long-term growth strategies for thecompany.• Researched various industries to identify target markets for the company's productsand services.• Coordinated with multiple departments within the organization to facilitate smoothexecution of business development plans.• Evaluated effectiveness of ongoing marketing campaigns and recommendedchanges where necessary.• Created presentations to showcase services offered by the company and presentthem to prospective clients.• Provided support in preparing proposals and contracts for new or existing clients.• Analyzed customer data to understand their behaviors and preferences better andsuggest ways of improving customer relations management process.• Developed pricing models that are aligned with overall organizational strategy andobjectives.• Managed daily operations related to business development initiatives such astracking progress on projects, maintaining records of contacts made withprospective clients.• Assisted in creating marketing materials such as emails. for use in sales campaigns.• Tracked progress against set goals and objectives regularly and reported resultsback to senior management.• Monitored market trends and competitors' activities to develop competitivestrategies.• Developed strategies to identify new business prospects and expand existing clientrelationships.• Conducted research and analysis of potential market opportunities, includingindustry trends, competitor landscape, and customer needs.• Participated in client meetings and follow-up activities to ensure satisfaction with ourproducts and services.• Established strong client relationships to drive business development.• Effectively built relationships with both established and potential customers.• Determined business development opportunities and implemented effectivestrategy for client acquisition.

• Maintained a database of contacts from prospective clients for future follow-ups.• Developed and implemented strategies to increase customer base and revenuegrowth.• Collaborated with sales team members to identify target markets and develop salesstrategies.• Participated in meetings with senior executives to discuss strategic objectives relatedto business development initiatives.• Negotiated contracts with clients for new business development initiatives.• Established strong relationships with key decision makers within client organizations.• Drafted proposals for potential customers outlining terms of service agreements.