Experienced Data Analyst specializing in digital analytics and tag management systems, with a proven track record of implementing complex data layers across multiple high-impact projects. Skilled in advanced tag creation, variable management, and rigorous validation processes within both Google Tag Manager and Tealium. Enabled data-driven decision-making for clients through precise configuration of Google Ads conversion tracking, Floodlight pixels, and custom analytics solutions. Additionally, led initiatives to refine data governance and streamline reporting, empowering clients to leverage data insights for strategic growth and enhanced customer experience.

Increasing website conversions for clients through robust Analytics Implementation. Skilled in data analysis, with proficiency in Google Tag Manager, Google Analytics 4, and Data Layer development. Also led fresh implementations for multiple clients, setting up analytics frameworks from scratch. Delivered a 25%-35% boost in website conversions by optimizing data layer setups and targeted analytics. Experienced in tracking and refining website performance to drive measurable business growth.