Digital Media Analyst
Current• Proactively engaged with clients to ensure satisfaction and exceed expectations.• Executed various yield optimization strategies for one of the top US publishers to maximize revenue.•Automated Excel reports and created advanced dashboards for use by all stakeholders within the organization.• Worked closely with SSPs on behalf of publishers to identify potential setup issues via Header bidding or tag-based approaches.• Designed and implemented various campaign optimization strategies to improve the performance of direct sold inventory.• Performed A/B testing and QA of ads on publisher sites to ensure optimal functionality.• Analyzed log-level data for transactional analysis to identify gaps and detect anomalies in performance.• Worked with leading SSPs on revenue optimization, reporting, and detailed data analysis.• Performed discrepancy analysis to resolve discrepancies in reporting and campaign performance data.
