Harsha Vardhana Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

Bengaluru Area, India

ToneTag is a Data over Sound (DoS) proximity communication technology that enables contact less proximity payments, authentication, location based services & customer engagement services among a multitude of other solutions.ToneTag was founded in the year 2013 & is based out of Bangalore (India). We have touched the lives of consumers globally through 50 million consumer apps, 76000 EDCs, 150000 POS applications & 25000 retail pods (Retail device designed, developed & launched by ToneTag) through partners & clients like Infosys, YES Bank, Freecharge, ICICI bank, Mastercard, Marshal equipment & trading, Shoppers Stop, Airtel etc. ToneTag has filed 7 global patents for a variety of exciting use cases in the payments ecosystem & the offline retail space.

Bangalore

Responsibilities and achievements:- Worked in the omni-channel assisted e-commerce space in the semi-urban, semi-rural & rural marketsthrough a network of retailers - Worked on formulating the growth strategy & channel mix assessment. Planning & managing theexecution of strategic objectives- Conceptualizing & implementing new initiatives. Tracking the progress of initiatives. Developing SOPs,white papers & other collateral to support the new initiatives- Worked on the operational strategy & channel optimization. Developing, assessing & improvisingprocesses - Analyzing sales trends & planning marketing interventions. Working with leadership on plans forenhancement of processes & personnel. Worked on aligning the logistics function with customerexperience goals - New product development & formulating go to market strategy. Facilitating new productlaunches, performance traction & designing/implementing corrective measures - Identifying gaps in sales competencies & planning/organizing training programs to enhance functional skill sets. Tracking sales personnel performance & productivity. Preparation of periodic reports & managementpresentations- Proven track record of successful delivery of projects- Recruitment, people management, training & appraisals- App functionality design driven by market & UX needs

Bengaluru Area, India

We are India's first multi-channel marketplace for condiments & accompaniments serving individuals as well as institutions. We aim to be the default destination for anyone anywhere anytime to get authentic condiments & accompaniments sourced from places they are indigenous to. Our strength lies in a strong product & service quality focus. Chillizens.com was born out of our love for good food!Discover more at www.chillizens.comResponsibilities and Achievements:• Founded the company with 3 co-founders. Drove the company through the stages of ideation, team formation, incorporation, launch, building seller networks, building a portfolio of over 50 brands & customer acquisition • Business planning & strategy- Formulating, designing & implementing business model & strategy with continuous market feedback via competition tracking & analysis. Financial, human resources & operational planning• Marketing – Branding & marketing strategy formulation & implementation. Marketing plan development. Marketing budget planning. Tracking marketing spends. End-to-end execution ofo Marketing online- Social media marketing via all channels, SEO/SEM, Inbound marketingo Marketing offline- Kiosk activities in residential & commercial areas, gifting schemeso Content development, marketing collateral development & designing - Conceptualisation & development of content(textual, audio, video, artworks) for all channels• Business development- Pricing, prospecting, negotiations, customer acquisition, SCM, customer service, channel expansion • New product development- Portfolio design, combo packs, gift packs, value added services• Seller management- Scouting. Negotiations-contracts. On-boarding. Seller services. Portfolio planning. Grievance handling • People management- Interns, channel partners, influencers• Operations, finances & administration- Record keeping, orders-fulfilment-receivables collections/management, banking-expenses-accounting, communications, compliance

Vijayawada Area, India

• Responsible for helping the organisation achieve its multi-channel strategic, marketing & sales objectives for the state of Andhra Pradesh• Planning, formulation & execution of state marketing plan along with the accompanying budget forthe state• Tracking competitive channel marketing programs/best practices, as well as market /channel trends, and adjust channel strategies accordingly• Identification & collaboration for development of effective sales & marketing collateral • Development, documentation and communication of channel specific requirements including size, space, or any customer/business driven requirements.• Channel partner network activation via -Merchandising support through POP material provision & placement -In-store branding, signage & store based activations like product demo/display kiosk activities -Loyalty marketing programs management through rewards based schemes/programs for dealers, distributors, retailers, electricians/electrical contractors etc. -Secondary sales promotion & brand promotion through on-ground activations• Exclusive brand stores- Responsible for expanding the network of exclusive brand stores via, -Planning, due diligence & coordination for award of brand store contracts -End-to-end management of setup/erection of new stores -Audit & control of brand store operations for adherence to brand guidelines -Store based activations for store/brand/channel/sales promotion• Event Management- End-to-end planning, conduct & ROI tracking of dealer/retailer/builder/architect/electricians meets, participation in expos/trade-shows etc. • Vendor Management- Handling & collaborating with 3rd party branding/ad/media agencies & manpower consultants• Go-to-market strategy collaboration-Effectively work with product teams to ensure successful new product launches•Handled sales & marketing of Small Domestic Appliances for 3 districts in Andhra Pradesh

Visakhapatnam

Undertook a project titled 'Identifying and tapping the opportunities for European Products in Retail & Food Service Outlets in Vishakapatnam'The project consisted of Business Development, Sales & Marketing activities for Reitzel India Pvt. Ltd., the wholly owned subsidiary of the 103 year old Swiss condiments(Food & Beverages industry) company Reitzel SA, in Visakhapatnam.The tasks undertaken/executed included,1. Setting up distribution channels for Reitzel's products in Visakhapatnam2. Educating & introducing prospective clients( 4/5 star hotels, high end restaurants/cafes/pubs, other QSRs etc ) to the brand 'Hugo Reitzel', the company Reitzel India & its products3. Generating sales by pitching to prospective clients4. Participating in the promotional campaigns of Reitzel India on social media5. Handling customer relations/queries/grievance handling The task of setting up the entry of Reitzel India Pvt. Ltd. into the Visakhapatnam market was carried out as the company's only representative in the city

Trivandrum , India

•Worked at the Elements Management Layer in a maintenance and support role for a Telecom major•Have been trained on mobile technologies , android application development in specific •Provided Level-3 and Level-4 support for a client in Telecom domain •Have been a member of a team known for zero SLA breaches all through my stint in the company•Played a liaison personnel role amidst three companies related to the project •Roles and responsibilities included mentoring other Systems Engineers, handling client escalations, conducting training and awareness sessions for my team, other teams as well as the New Hires

Pgdm, Marketing

Activities and Societies: Alumni Committee member1. Member of 'Alcom', the official alumni committee of KJ SIMSR, 2. Worked on a research.

B.Tech, Electrical & Electronics Engineering

Intermediate, Maths, Physics & Chemistry

Education record

Activities and Societies: • Won 1st prize for essay writing in NTPC Spectrum-2002 (2002) • Won 1st prize for the New Generations quiz.