I write about RCS marketing for DTC brands. I’m also the Cofounder of a Shopify App - Back in stock alerts by Peppyduck. - 70+ 5 star reviews on the Shopify App store- Added $6 million in attributable revenue for 80+ DTC brands.

Head of Product for a $500million+ portfolio across two brands: Flipkart Flights and Cleartrip.

Head of Product for the USD 0.5 billion "Air" Business across two brands: Flipkart Flights and Cleartrip.

PM LEAD FOR CLEARTAX MARKETPLACE, PM for GST• PM Lead for a marketplace of CA assisted services such as Tax filing, Business Incorporation, GST services, etc.• Led the definition of the Long term strategy, Quarterly Objectives, Key Results (OKRs), Key Success Metrics• High focus on Customer Obsession. Started CA councils, beta programs, qualitative and quantitative studies for regular feedback. Actively involved engineering and business teams in these initiatives• More recently, PM for ClearTax GST software. Initiatives: Reporting, Automation, Tally IntegrationKEY ACHIEVEMENTS• Initial Success in building a 2-sided network effects platform with Customers & Chartered Accountants (CAs)• On platform CA benefit: ‘Save Time’. Saved 15+ hrs of manual effort per CA per month (90hrs at peak season)• On platform document usage grew from 50% to 85%. On platform communication: From negligible to 90%• Key platform benefits enabled us to charge up to 70% of revenue as ‘platform fees’. (Industry average is 30%)• Launched an open marketplace for CAs. Over 10,000 CA Profiles created within 5 months of launch

PRODUCT MANAGER FOR QUICKBOOKS: (Intuit’s highest revenue-generating product ecosystem)• Lead PM for a security initiative affecting over 3 million Small Business Customers• Key contributor for the long term strategy and roadmap for Self Service and Self Help for QuickBooks• Brought in a fast-moving, metrics-driven, experimentation-based culture within my scrum teams• Obsessive focus on customer empathy with regular user interviews, FMHs, surveys, analytics, etc.• Built web-based and desktop products with radically different challenges, product cycles• Passionate about Agile Product Development. Decreased release cycles from 6 weeks to 2 weeksKEY ACHIEVEMENTS• Fast tracked promotion within 8 months of joining Intuit• Saved customer disruption time by 20,000 hrs for FY16. 37% higher than forecast• Received 6 Spotlight awards in the last 2 years for delivering key results, PM community contributions• Actively involved in the hiring process for rockstar Product Managers as part of the core panel - Hired 2 PMs• Top 7 across Intuit for a finance Innovation challenge. Presented to a central team led by CFO Neil Williams

Responsible for Product Management, Marketing, and Analytics at a VC-funded E-Commerce companySET UP TEAMS AND PROCESSES• Built the Digital Marketing team from the ground up and set up processes for Marketing, Content, Design• Set up the Analytics team & trained the team for Advanced Google Analytics and Data Analysis KEY RESULTS• Increased Facebook Marketing (Paid Ads) Conversion Rates by 4x• Increased Email Marketing Conversion Rates by 3x• Built an integrated analytics system combining Google Analytics, Facebook Analytics and Custom metrics• Key Results: Test Campaign Budgets decreased by 75%, Sample sizes decreased by 75% CORE TEAM, INVESTOR RELATIONS• Part of the Core Management Team. Played a key role in Business Planning & Forecasting• Was a part of Board Meetings and Investor calls with Kalaari Capital

myShaadi.in is an online wedding services company with investors such as Rajan Anandan (Google-India MD)• Led product initiatives for the core product: Online wedding websites• Set up a structured, metrics-driven process for product improvement with a Build>Measure>Learn Cycle• Developed an Innovative Split-Cohort Testing Engine integrated with Google Analytics:• 80% lesser time taken to build this vis-à-vis an in-house testing engine• Enabled quick rollback of losing variations with statistically significant measurement of resultsIMPROVEMENT IN KEY METRICS:• Increased Landing Page Signup% by 200% (from 7.5% to 22%)• Increased Product Activation Rate by 67% (from 48% to 80%)• Increased Signups by 6x, Revenues by 3x• Decreased Google Adwords CAC by 52%

Worked on multiple Research Projects/Initiatives such as:● Rural market entry strategy for a major Global ATM Manufacturer● Best Practices in Sales force Training for a Global FMCG major● Digital Communication Strategy for a major Industrial Association● Developing a Digital Transformation Offering with a Senior Consulting Partner● Improving Sales Force Productivity using Mobile Enterprise Applications● Sales Force Automation for an Indian FMCG Major● Single View of the Customer(SVC) for a major European BankTook a keen interest in B-school Relationship Building for Wipro Consulting Services● Co-designed a Consulting workshop for Bschools with a Senior Consulting Partner● Participated in Recruitment efforts across top 7 Indian Bschools and visited IIM Indore to recruit Consultants (Feb 2012)Achievements● Was the first Consultant to be selected for a live project with an Australian Mining Major● Worked as an Analyst with a team that won a USD 0.5 Million Transformation deal for one of the world’s largest restaurant chains (Region - Middle East)

Founded www.GuitarBajao.com (2009). Closed the venture (2012)● A user-driven community for Guitarists that had user-generated guitar notations, lessons and user groups● Generated over 100,000 page views per month (at its peak), with over 1200 registered members● Ran various Social Campaigns at regular intervals ⇨ A ‘GuitarGuru’ Campaign to bring Influencers on board - Tripled monthly user contributions after Oct’11 ⇨ Continuously carried out Brand Building activities with Guitarist forums like IndianGuitarTabs.com, Guitarist Groups on Facebook and Orkut ⇨ Direct marketing campaigns using Email newsletters, Facebook messages and private forum messages● Ran Targeted Google Adwords campaigns● Established Offline partnerships – Online partner for sponsored Guitar Classes across IndiaOverall● Helped Guitarists learn and earned plenty of goodwill in the process● Could not build a monetizable community. Decided to shut down in April 2012

Selco Solar India – Redesigned the rural distribution network for low-cost products (Summer of 2010)● Studied various distribution models for biomass cook-stoves which cost between INR 800 to 1300● Recommended the Women Entrepreneur model for rural marketing and distribution and projected 30% cost-savings for low-cost innovative products that require concept selling● Prepared a detailed 6 month roadmap with an implementation plan. Many of these recommendations were implemented by Selco-India

● Worked for a major Mobile Phone manufacturer (Among the Top 5 in the world) as part of the Product Engineering and Services Division● Worked in the System Testing division for over 12 months and tested 6 new handset models● Worked in the Test Architecture team for over 6 months and worked on 4 new handsets models● Learned various Technologies such as Java, J2EE and PHP-mySQL