Exporter of Textiles, apparel and furnishings

• Conceptualizing and driving the marketing strategy for HackerEarth’s B2B products to generate revenue.• Building and leading a team to execute the marketing strategy to build awareness of the product and generate product demand.• Working cross-functionally with the sales team and CSM team to establish a seamless flow of the user journey and provide insights to improve the product and processes.• Engaging with influencers and establishing a relationship to drive brand awareness and generate product demand.• Establishing a seamless customer journey and running campaigns to enhance the conversion of leads to customers.• Conceptualizing an omnichannel approach across, events, webinars, email, SEO/SEM, and ABM to improve the visibility of the product and tap into the demand.• Creating and managing a marketing budget for all product and demand marketing-related activities.• Managing marketing operations to provide insightful metrics to all stakeholders, manage marketing to sales data transfer, predictive modeling to take corrective measures, etc.

Worked on 2 B2B SaaS Products that catered to different audiences • Increased inbound traffic to product pages by 32% using SEO, content distribution and syndication techniques. Landed the product landing page on the first page within 2 months in a highly competitive space. • Grew the revenue pipeline by 2X every quarter using inbound demand generation and growth hacking campaigns including email drip campaigns, PPC campaigns, content marketing and distribution, sales-ennoblement collateral and promotions.• Generated revenue pipeline in a new market and increased it by 4X. Increase brand awareness by running brand campaigns and MQLs by running demand generation campaigns.• Increased awareness through SEM and social media marketing. Managed to hit a CTR of 10% in a niche B2B segment and increased the MQL count.• Expanded the audience base by identifying, networking and collaborating with strategic partnerships and influencers• Supported the sales team and influenced product by being the key stakeholder managing product marketing.• Grew our email list by 25% every month using video marketing, SEO and content marketing

Digital Marketing Specialist with 4+years of experience. Focused on generating sales for SME's through the digital media. Have an expertise in creating customer roadmap strategies, customer acquisition, customer engagement through PPC, Facebook marketing and content marketing.Worked on:• Generated over 5000 leads for clients on minimal budgets and gave a return on Investment of 3X to 10X. • Designed go-to market and lead generation strategies to generate MRLs and MQLs for clients.• Ideated, strategized, and executed drip campaigns that improved conversion rates by around 30%.• Designed and executed content marketing strategies to set up an inbound demand engine.• Conducted market analysis and audience research campaigns to identify the best suited strategy for every client.• Advising founders on ways to increase their deal size, reduce cycle time and creating a customer value journey.• Create, monitor and enhance campaigns on Facebook, Google, Twitter and other media for SMM, SEO and SMO.• Managing and training a team of 9 to conceptualize and execute the marketing strategies for client accounts.

Worked in marketing and operations. Managing and team was a major role apart from hands-on experience in PPC, SEM, SEO, SMO and content marketing and UI & UX development.• Implemented on-page, off-page and technical SEO for client websites. Achieved 1st page of SERP's for multiple clients.• Planned and executed social media campaigns for several B2B and B2C clients to engaged their audience.• Designed and developed cutting-edge landing pages and websites for over 100 clients.• Managed clients from requirement analysis to project completion.

Focused on Web Development and Search Engine Optimization.My work included:• Creating UI/UX based website designs that suit the client's needs. Building websites on HTML, CSS and JS. SEO and SMO for client's websites to bring them to the 1st page of the SERP's.• Design: Designing branding kits and websites that are user-friendly and help in engaging the users online and offline.