Instrumental in producing 3 Podcast series & handling Brand solutions for CricFan TV Network1) Queens of Cricket 2) Fanzone Unplugged3) The CricFan Podcast

Creative Producer for World Feed Broadcast of ‘Bangladesh Premier League’ 2024.https://bplt20.com.bd

Led End-to-End Creative production for Cricket shows for ICC Cricket World Cup 2023 Shows: FanZone TV, Fan Wars & Fantasy Corner

Demonstrated excellent creative & operational expertise producing quality content for Live/Non-Live sports shows including planning, scripting, pre-production, shoot & post-production entailing segments from Studio & Venue (for English & Hindi broadcast) across the Star Spots Network.Conceptualized segment ideas & treatment for key properties across Sports network for Cricket, Bollywood & Brand integrations.Successfully produced Live/Non-Live shows for:- VIVO IPL 2019- ICC Cricket World Cup 2019 - India vs Australia Home series 2019- India vs South Africa Home series 2019- India vs Bangladesh Home series 2019- India vs West India Home series 2019- India vs Australia Home Series 2020- India vs New Zealand 2020- ICC U-19 World Cup 2020- ICC Women's World Cup 2020- IPL 2020 Build-up programming- IPL 2020- India vs England Home Series 2021- Vivo IPL 2021- ICC T20 World Cup 2021

Strategized and executed 360 marketing campaigns for films & Web-Series in collaboration with Head of Marketing, Producers & Directors. My functional responsibilities were to design Creative Marketing promotional material (key-arts, trailers, songs, promos, making vignettes, social media and other AV assets). Ideated & presented campaign blueprint to internal & external stakeholders viz. Producers / Director / Studio / Actors. Extensively co-ordinated with partner agencies and vendors sharing briefs to guide the overall creative process (visual promotions, publicity design, digital, on-ground and making & stills) and aligned internal & external teams for the best output. Defined social media strategy and evaluated content posted for the campaigns & website of Phantom Films & Reliance EntertainmentProjects with Phantom Films & Reliance Entertainment:• Simmba• Super 30• Sacred Games S1 & Ghoul (Netflix Originals - 2018)• Golmaal Again • The Post (India release)• ’83 (Film on India’s historic victory in the 1983 Cricket World cup)• High Jack• Youngraad (Phantom's 1st Marathi feature film)

My prime responsibilities included Films, TV shows & web-series campaign management in partnership with studios & channels; aligned campaigns to the Director's vision and film’s pitch & positioning. This role saw me leveraging skills in ground events, PR activations & brand partnerships (in-film & out-film).Going further, I contributed as Point of Contact with key assets (Talent & Director) and external partner agencies for the creation of marketing material. I was accountable for Projects namely • TV: P.O.W - Bandi Yuddh Ke (on Star Plus) • Films: Lucknow Central & Baazaar • Web Series: The Mini Truck show on India Food Network

Creative & Executive Producer along with handling the campaign marketing aspects for Anti-Smoking PSA campaign ’#11Minutes’ featuring Sunny Leone, Alok Nath & Deepak Dobriyal released on You Tube channel - Aur Dikhao in February 2016.The film was trending amongst top 3 on YouTube, Facebook & Twitter for a week & went on to become most viral video on YOUTUBE, INDIA in 2016, as per official statement from Google, IndiaAnti-Smoking film '11 Minutes' link : http://bit.ly/11_minutes Swachh Bharat PSA film '#DontLetHerGo' with Amitabh Bachchan & Kangana Ranaut. Link: http://bit.ly/DontLetHerGoMusic video on ‘Eye Donation’ featuring ‘Shaan’ & Asia’s fastest speed painter ‘Vilas Nayak’ Link: http://bit.ly/2pBWLo4Actively worked as Producer developing content for Mumbai Indians TV during IPL season 2016.

• Responsible for creating and executing 360 marketing campaigns for films / songs projects adhering to budgets & timelines.• Drive brand association deals (In-film & out-film) for all films/song singles & creatively supervising it’s shoot.• Responsible for BTL activities conceptualization, planning & execution (Launch events, City tours, Press conferences, etc.)• Work closely with internal & external stakeholders across all marketing verticals & ensure smooth execution.Projects associated with T-Series : MOVIES : BABY, AIRLIFT, ROY, Hate Story 3, All is Well, Ek Paheli- Leela, Creature 3D SINGLE SONGS : Hrithik Roshan & Sonam Kapoor's 'Dheere Dheere'Tiger Shroff & Atif Aslam's Zindagi Aa Raha Hoon Main'Tiger Shroff & Kriti Sanon's 'Chal Wahan Jaate Hain'Ayushmann Khurrana’s 'Mitti Di Khushboo'Emraan Hashmi's 'Main Rahoon Ya Naa Rahoon'

Film Marketing:Developed 360 marketing & execution plans in terms of innovative ideas for film promotion.• As an extension of the production company’s in-house marketing team, strategically plan the marketing calendar activities. • Presenting concept driven innovative marketing ideas for films for various mediums viz. On-ground, City promotions, Print, Activations, Digital, Outdoor, Brand Tie-ups, etc which add immense value to the marketability of the film.• Get the best value in terms of Media deals, tie ups with brands (In-film & Out-film)Body of work includes: Mardaani Main Tera HeroKyaa Super Kool Hai HumGrand MastiEnglish VinglishBewakoofiyaanGundayChakravyuhTeri Meri KahaaniAarakshanBrand Marketing strategist at Business of Ideas (BOI):Brand Strategist for varied brands under the umbrella for the company, which includes conglomerates like Reliance Industries limited & The Times of India, wrt developing Intellectual properties & marketing integrations across platforms.Events handled as Associate Creative Director & Production Supervisor:• International Indian Achievers Awards 2014 (IIAA) on Colors TV.• 8 cities sub pageants for Ponds Femina Miss India 2013, 4 sub pageants in 2014 for FBB Femina Miss India ’14 & Provogue Mr India World 2014 for ‘The Times of India’.• Global Peace Initiative (26/11) events in 2012 & 2013 at WeSchool, Mumbai.• Samsung Galaxy S4 India launch event in April 2013 (For Reliance Digital)• Events PAN India for multiple movies.