Marketing Research Intern
• To develop a marketing strategy for introduction of new method of physical pest control in the market• Conducted an exploratory study to comprehend factors that influence purchase intention for pest traps• Developed marketing strategy for the product including recognizing value proposition and positioning.• Understood the different processes which take place while introducing products into market segments • Developed the ability to successfully carry out marketing research and analyse results in practical settings• Developed financial model and conducted net present value calculations for the introduction of new product into the market.