Marketing Research Intern
- To develop a marketing strategy for introduction of new method of physical pest control in the market
- Conducted an exploratory study to comprehend factors that influence purchase intention for pest traps
- Developed marketing strategy for the product including recognizing value proposition and positioning.
- Understood the different processes which take place while introducing products into market segments
- Developed the ability to successfully carry out marketing research and analyse results in practical settings
- Developed financial model and conducted net present value calculations for the introduction of new product into the market.