To drive one-to-one consumer engagement programs across the portfolio of food Brands, which, while delivering scale and extendability:-1.Develop and execute consumer activation strategies to enhance brand visibility and drive sales.2.Plan and execute experiential marketing events, product launches, and promotional activities.3. Enable consumer product trial, sampling and engagement.4. Build a network of high-quality Agencies.5. Implement quality and audit systems.6. Develop & implement Measurement systems for effectiveness.7. Working effectively with all partners to drive buzz, scale and smooth implementation.8. Quality of implementation of consumer programs for each Brand in multiple geographies.9.Assisted in the development and implementation of marketing campaigns across various channels.10. Implement and strictly monitor evaluation metrics and checklists that ensure the requisite quality of people & materials for various programs, Collection of consumer databases, Cascading standardised training modules for brand promoters and conducting quality checks on the ground to check adherence.11.Maintained agency score card to monitor the performance of agencies based on projects received, which helped in providing actionable feedback for improvements.

Worked as a project intern for the consumer activation department for brands like Aashirvaad, Fabelle, Bnatural, Sunrise Spices etc to boost the conversion rate in the Food & Beverage division of ITC H.O. in Bangalore.