● Analyzed marketing data to identify opportunities for campaign improvement and overall business growth, focusing on KPIs such as customer engagement, conversion rates, and campaign performance. ● Utilized BI tools such as Power BI to provide actionable insights that informed strategic decision-making and optimization efforts. ● Implemented automation initiatives to streamline workflows, reduce costs, and maximize efficiency. ● Leveraged tools like Google Analytics, Python, SQL, and Power BI to conduct comprehensive market research and segmentation analyses, validating insights into customer behavior, preferences, and market trends to provide strategic recommendations. ● Managed and analyzed social media data from platforms like Facebook, LinkedIn, YouTube, and Instagram, optimizing posts, engaging followers, and implementing ad strategies to align with stakeholder goals and enhance brand visibility.