•QC and approval of marketing campaigns (App Banners, Push, SMS, WhatsApp) for all the categories onP4B (Paytm for Business) App following the priority metrics and guidelines as a part of Central Team.•App optimization in terms of category level utilization of available promotional properties and slots.•Working with traffic allocation team on monthly traffic plans of the categories and tracking and analyzingthe results in terms of impressions and conversion.•End to end ownership of default/fallback campaigns/banners on the app including roster creation,performance tracking, creative refresh and CTR improvement (0.57% to 1.05%).•Debugging/Handling category escalations regarding impressions drop/abnormality.•Running new experiments/projects to increase new app downloads/installs including campaigns andaudience segments creation.•Working with the product team to test out news features/properties on the app (i.e., new reco widget)•Own Customer Life-cycle Management Programs (Win-back, CLM, and Retention) and aiming 10% ofgrowth MOM in acquisition and 20% MOM retention.•Creating marketing campaigns to gain new customer insights and build repeat business from variousbusiness verticals on Paytm for Business app.•Utilizing vernacular languages for regional segments resulting 18% growth in daily active users.•Analyzing and publishing data/reports of all the promotional properties to maintain/improve the CTRs aswell as current and past campaigns conversions.•Working with various stakeholders to ensure campaign optimization,risk analysis, and diffuse conflicts.•Providing KT for new joiners.•SOP creation and management

•Created CLPs and managed online merchandising and offer related activities for Food & Nutrition andHealthCare Categories for BAU as well as Sale events like Big Billion Days, Payday Sales etc.•Created contents for different promotional properties throughout the app to increase customerengagement as well as to bring new customers into the system focusing on different verticals, productsand brands.•Worked towards providing additional visibility to New Launches and Exclusive products.•Used Audience Manager Tool to create sharper and more dynamic target audience for each vertical orvertical combinations following a certain theme depending on seasonality and trends.•Analyzed data to optimize the merchandising slot utilization on different properties on the CLPs whilemaximizing channel conversion.•Created and modified contents in Flipkart Homepage, Store pages, Mailers, Push Notifications andThematic stores as per trends, seasonality and business requirements.•Maintained and analyzed performance reports to identify process gaps and to improve customerexperience and ease of buying.•RCA/Ticket resolutions.•Created discount offers like Cash & Coin and Basket offers for brands and sellers for different constructslike DOTD, DOTW, Crazy Hours and taking them live on Flipkart.•Coordinated with creative team and central team for banner image requirements.•Worked on Business development strategies with the team.•Cross-functional category coordination to issue resolution and process improvement.

•Performed entry-level programming tasks associated with the configuration, debugging to automate thesystem to reduce manual efforts and improve business process.•Prepared reports on business updates on weekly and monthly basis•Focused on accuracy and performance by conducting audit trials and process improvement activities•Modified/configured internal software that extends the functionality of the system or tools•Monitored the pricing of products and maintaining price competitiveness•Handled tickets and escalations•Monitored the market competitiveness of the products for the assigned category.•Prepared monthly productivity reports.•Prepared guidelines for making the process more effective and accurate.•Audited the processed files and products matches.