Harshita A. Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Singapore

• Assisted in setting brand management guidelines and enhancing the company’s regional presence• Managed social media handles to drive community engagement and increased leads via contentmarketing, talent marketing and SEO across social media platforms• Revamped corporate website with consumer driven content with UX/UI design with Web flow software• Collated with the team to identify and analyse industry information and make data driven decisions• Ideated and designed marketing campaigns for product/service launches• Complied and assisted with marketing support systems to ensure centralization of market intelligence,price benchmarking, competitive watch analysis and process flow

Singapore

• Identified new approaches to digital media driving the roll out and adoption of iDDM, within Asia Pacific Breweries.• Ideated and built a regional deployment into key markets across the region in collaboration with the Globalteam and OPCOs, thereby accelerating the pace of adoption in the region.• Worked closely with regional OPCOs to support and advise them in their deployment and the development of their CDAU (commercial digital acceleration unit)• Measured the ROI which is systematic across the region, with the right KPIs tracked, plans optimised accordingly and subsequent improvements in ROI realised.• Suggested an approach to optimize our effectiveness in dark markets via optimal mix and adoption of digitalization.• Formulated proposals across the region increasing both buy in and understanding amongst Senior Managers, the GM and Marketing populations and consequently accelerating adoption.

Singapore

• Conduct research to discover business opportunities in Europe and Asia Pacific• Connect and identify with prospective clients, through innovative marketing, cold-calling and leadgeneration initiatives• Marketing of workshop, events & training program opportunities in the region including research,registering requirement• Building and developing social media marketing and event collateral including workshop events,programs, signage and other promotional material• Undertake a variety of administrative tasks to ensure the successful completion of plannedmarketing programs

India

Produced engaging content for various companies across different industries and nichesCreated a buyer persona, performed a keyword research and analyzed the target audienceCrafted a concise and memorable title along with the meta description and analyzed the competition with a team of social media specialists

Kolkata, West Bengal, India

Implemented the new Customer Relationship Management System for the business enablementConceptualised user scenarios and wireframes to map user journey; prioritized key product features anddesigned the user interface of a new Salesforce application to be used by sales channelPerformed UAT for various users in the system to identify possible issues, acted as an interface with thebusiness and IT team to ensure timely and effective tracking and resolution of various issuesFormulated plans and performed cost-benefit analysis for implementation of the Barcoding system in ordertracking and delivery

Kolkata, West Bengal, India

• Performed a SWOT analysis to strategize best ways of digital communication to attract more prospective customers• Introduced new technology in the manufacturing department to increase efficiency and product quality• Formulated a pricing and promotional strategy at a grass root level that helped in leveraging the product overseas• Analyzed the major touchpoints competitions employ to get attract customers, identified trends in online and offline media spending to suggest optimal product promotion strategy

Msc In Management, Operations Track

Bachelor Of Commerce - Bcom, Marketing