About Digital Hence - Let’s keep it direct and jargon-free; we are a full-service marketing agency.Right from content and social media to bigger projects, including website builds and brand launches, we are here to support you. We make a perfect fit in your team to offer extraordinary digital marketing skills and experience that your in-house team might lack. Most importantly, we make the processes seamless.Key Responsibilities:• Managed full-cycle digital marketing for… Show more About Digital Hence - Let’s keep it direct and jargon-free; we are a full-service marketing agency.Right from content and social media to bigger projects, including website builds and brand launches, we are here to support you. We make a perfect fit in your team to offer extraordinary digital marketing skills and experience that your in-house team might lack. Most importantly, we make the processes seamless.Key Responsibilities:• Managed full-cycle digital marketing for major clients, focusing on website, design, branding, content strategy across travel, fashion e-commerce, real estate and healthcare industries.• Crafted effective content strategies for cohesive online presence, including landing pages and social media.• Led successful social media ad campaigns with impactful creatives, delivering proven results.• Conducted precise SEO keyword research for enhanced online visibility and organic traffic.• Drove significant growth in YouTube channels through strategic planning.• Specialised in e-commerce ad sales, implementing proven strategies for increased revenue.• Conducted A/B testing to optimise ad performance and refine digital strategies.• Monitored and analysed key performance indicators (KPIs) to measure and report on the success of digital marketing campaigns.• Collaborated with cross-functional teams to align marketing efforts with overall business goals and objectives.• Stayed attuned of industry trends, emerging technologies, and best practices to ensure innovative and competitive digital marketing approaches Show less

About JewelRap - With an idea of transforming the diamond and jewellery trading network in India, JewelRap emerges as one of the leading and most trusted online portals for B2B trading of diamonds, gems and jewellery. JewelRap brings a unique and simplified model of transacting jewellery. Model hosts a vast database of verified retailers and wholesalers with their product catalogue to bridge the demand-supply gap between the two ends of the marketing chain.Key Responsibilities:•… Show more About JewelRap - With an idea of transforming the diamond and jewellery trading network in India, JewelRap emerges as one of the leading and most trusted online portals for B2B trading of diamonds, gems and jewellery. JewelRap brings a unique and simplified model of transacting jewellery. Model hosts a vast database of verified retailers and wholesalers with their product catalogue to bridge the demand-supply gap between the two ends of the marketing chain.Key Responsibilities:• Utilized digital marketing platforms to promote brand-specific content to engage with potential and repeat consumers and carve a niche for the brand in the market space & drive brand visibility• Strategized content for a range of mediums including blogs, landing pages and web pages, e-mailers, ad copies to deliver traffic growth• Increased monthly organic website traffic by 60% by implementing SEO strategy inclusive of backlinking, content & keyword strategy, creating relevant groups on social media sites• Conducted keyword research, built ad-groups, designed ad creatives for optimized Facebook and Google ad campaigns• Designed and optimized landing pages for lead generation & brand awareness plan resulting in high quality leads• Utilized analytic tools to identify trending topics and competitor research• Built an email campaign that increased website traffic by 25% in 2020• Assisted in performance reporting in order to analyze traffic trends, visitor behavior, and measure campaign performance Show less

Fastor is India's marketing & technology platform for offline retail & food businesses to switch online. Fastor is enabling India’s local offline businesses to get online in seconds with a personal online store & allowing them to enable faster shopping experiences for their customers in their offline stores based on QR codes.Key Responsibilities: • Developed, implemented, and managed marketing campaigns that promote the products and services of Fastor• Enhanced the brand… Show more Fastor is India's marketing & technology platform for offline retail & food businesses to switch online. Fastor is enabling India’s local offline businesses to get online in seconds with a personal online store & allowing them to enable faster shopping experiences for their customers in their offline stores based on QR codes.Key Responsibilities: • Developed, implemented, and managed marketing campaigns that promote the products and services of Fastor• Enhanced the brand visibility through interesting online content• Market research through focus groups, surveys, etc. to understand the market• Served as the first line of contact for comments and questions on social media channels• Contributed to overall digital efforts, including content development, styling initiatives and coverage to improve engagement on social media• Ensured brand consistency in marketing and social media messages by working with various company department members, including sales and product development• Collected customer data and analyzed interactions and visits, utilised this information to create comprehensive reports and improve future marketing strategies and campaigns Show less

Un[travel] is devoted to trips planned your way, and not fixed, restrictive itineraries made by someone else for you. Un[travel] is about customizing every moment of each trip. Picking out experiences that excite you. Staying at places that are truly unique. And charting out every day, at your pace, on your terms. Stop travelling. Start Experiencing.Key Responsibilities:• Developed, designed, and implemented results and engagement-driven social media presence• Drove traffic to… Show more Un[travel] is devoted to trips planned your way, and not fixed, restrictive itineraries made by someone else for you. Un[travel] is about customizing every moment of each trip. Picking out experiences that excite you. Staying at places that are truly unique. And charting out every day, at your pace, on your terms. Stop travelling. Start Experiencing.Key Responsibilities:• Developed, designed, and implemented results and engagement-driven social media presence• Drove traffic to website and blog by link-building techniques, quality & related backlinks, blog commenting, guest posting, and content marketing strategies for blogs, social media channels, video networks, newsletters, emails, and other engagement channels• Executed On-Page SEO practices like keyword insertion, optimization of meta and more which helped in the better ranking of URLs increasing organic leads from 10% to 30% on a monthly basis• Reviewed advertising trends, competitor analysis to determine the best way to promote travel services• Executed content management for the blog, prioritising the blog more as lead generation tool• Coordinated in sync with product and sales team to strategize content and digital marketing strategy• External forum commenting (Quora, Tripadvisor etc.) for lead generation, 100 leads per month on an average Show less

PrepSmarter is the most advanced practice engine for top financial and accounting certifications (CFA®, FRM®, CPA®, CIA®, CIIA®, CIRA® and CCRA®). It dynamically addresses your knowledge gaps, increases knowledge retention and imparts solid confidence to apply new concepts on exams and beyond.Key Responsibilities:• Worked with PrepSmarter's digital marketing team and management to drive awareness for PrepSmarter• Provided detailed information regarding professional… Show more PrepSmarter is the most advanced practice engine for top financial and accounting certifications (CFA®, FRM®, CPA®, CIA®, CIIA®, CIRA® and CCRA®). It dynamically addresses your knowledge gaps, increases knowledge retention and imparts solid confidence to apply new concepts on exams and beyond.Key Responsibilities:• Worked with PrepSmarter's digital marketing team and management to drive awareness for PrepSmarter• Provided detailed information regarding professional certifications with the help of blogs, study plans, etc.• Maintained a strong online company voice through social media• Research: customer insight and competitors analysis• Support with day to day social media advertising, affiliation and data analysis• Handled a subset of campaigns, owning the growth and performance• PrepSmarter's Blog - Creation, Design and Development (WordPress) Show less

With an idea of transforming the diamond and jewellery trading network in India, JewelRap emerges as one of the leading and most trusted online portals for B2B trading of diamonds, gems and jewellery. We, at JewelRap, bring a unique and simplified model of transacting jewellery. Our model hosts a vast database of verified retailers and wholesalers with their product catalogue to bridge the demand-supply gap between the two ends of the marketing chain.Key Responsibilities: •… Show more With an idea of transforming the diamond and jewellery trading network in India, JewelRap emerges as one of the leading and most trusted online portals for B2B trading of diamonds, gems and jewellery. We, at JewelRap, bring a unique and simplified model of transacting jewellery. Our model hosts a vast database of verified retailers and wholesalers with their product catalogue to bridge the demand-supply gap between the two ends of the marketing chain.Key Responsibilities: • Identified and generate leads• Information gathering and maintenance• Meeting the clients and understanding their grievances Performance monitoring• Market/Competitor monitoring and analysis Show less