Harshita Jain Email & Phone Number

Gurugram, Hr, In

Delhi, India

Gurugram, Haryana, India

Managing the cross border growth and Full Truck Load services for the North region at India's leading supply chain services company.

Mentored a team of 45+ members of the first and second year for event conceptualization and executionCore committee member, of two national-level marketing events ‘Marketing World Cup 2019’ and ‘Ad-O-Holic 2019’ Activities – Social Media Engagement, Sponsorship, On-ground Promotions, Corporate InteractionCollaborated with 20+ corporates over two years for a mutually beneficial partnership with MarkUp

Ghaziabad

Project Title: Create and test new product ideas for post-COVID consumer needs amongst youthProject Brief:• Examine the FMCG sleep care category and use Navratnas’ brand equity to launch a new product in this category • Devise a Go To Market Strategy for a new product for ecommerce launchObjectives:• Identify target group and analyse consumer behaviour for customer journey mapping• Explore the competitive landscape and also suggest product formulation• Devise… Show more Project Title: Create and test new product ideas for post-COVID consumer needs amongst youthProject Brief:• Examine the FMCG sleep care category and use Navratnas’ brand equity to launch a new product in this category • Devise a Go To Market Strategy for a new product for ecommerce launchObjectives:• Identify target group and analyse consumer behaviour for customer journey mapping• Explore the competitive landscape and also suggest product formulation• Devise marketing and pricing strategy including financial analysis for the product launch Deliverables provided:• Performed literature review to identify and explore trends and comprehend the category need• Analysed category keywords and their frequency to validate the need gap using google trends• Captured consumer insights, behaviour and problems faced through primary research performed on sample of 500+ respondents • Arrived at market segmentation consisting consumer profile of the target group using survey results• Conducted 20 in-depth interviews to develop consumer personas based on their attitudes, aspirations, needs and goals • Outlined consumer journey of different target buyer personas to identify crucial touchpoints/pain points• Analysed competitive landscape of existing FMCG players in different geographies to understand their offerings• Performed sensitivity analysis using consumer reviews on different ecommerce platforms • Researched ingredients with effective properties to solve sleep and stress related issues• Developed multiple concept cards with product form, packaging and positioning statement of the proposed offering• Outlined pricing strategy on the basis of input costs, competitor pricing and value based pricing • Projected financial performance factoring multiple market scenarios affecting revenues, breakeven and consumer acquisition cost• Proposed communication strategy and other promotional activities to create awareness and induce trial Show less

Pgdm, Marketing, 7.1 Cgpa

Activities and Societies: Associated with MarkUp - The official marketing club of IMT Ghaziabad

Bachelor Of Science - Bs, Economics, Psychology, Geography, 74.78%

Activities and Societies: Student Coordinator, Inter-Collegiate competition ‘Geographic Spiel’ during the Annual Fest, ‘Cosmos’ at IIS.

Xii, Science, 88%