Harshita Mangal Email & Phone Number

London Area, United Kingdom

• Team Leadership: Led a team of 4, driving operational excellence and achieving a 20% increase in customer retention through improved service standards.
• Financial Oversight: Collaborated with the Regional Manager to establish a budget for the following year, resulting in a 10% reduction in operational costs while maintaining service quality.
• Sales Growth: Executed targeted sales strategies that drove a 25% increase in rental agreements and a 15% rise in ancillary sales through effective cross-selling techniques.
• Customer Engagement: Enhanced customer relationship management using CRM tools, achieving a 35% increase in follow-up conversions and maintaining a 95% customer satisfaction rate.
• Performance Reporting: Developed and analyzed monthly P&L reports and operational metrics, supporting data-driven decision-making and strategic planning.
• Operational Efficiency: Utilized Sitelink software to streamline store management processes, boosting overall productivity and operational effectiveness.

• Customer Journey & Branding: Improved ATV by 45% through strategic cross-selling and upselling techniques, leading to a 95% customer satisfaction rate.
• SEO & Content Management: Developed and executed a robust social media strategy, increasing engagement by 30% and creating SEO-optimized content that boosted organic search rankings.
• Lead Generation: Implemented a lead form system in the sales funnel, generating a 25% increase in qualified leads.
• Brand Lift Strategy: Enhanced brand reach through the planning and execution of events, including store promotions andexternal partnerships.
• Marketing & Sales Analytics: Utilized Google Analytics to track campaign performance, driving data-driven decisions thatresulted in achieving quarterly sales bonuses consistently.
• Project Management: Utilized project management tools like JIRA and Meta Business Suite to streamline operations andtrack marketing campaigns.

• Strategic Marketing: Trained and supervised a team of 20 staff members, leading to a 15% increase in customer acquisition through effective marketing strategies.
• Social Media Management: Improved social media engagement by 80% through the creation of engaging content and targeted campaigns.
• Lead Generation & Customer Loyalty: Implemented personalized email marketing strategies, resulting in a 20% increase in returning customers.
• A/B Testing: Conducted A/B tests on landing pages and email campaigns, resulting in a 20% increase in conversion rates

Delhi, India

• Strategic Marketing & Brand Management: Led the strategic planning and execution of marketing initiatives, enhancing brand visibility by 50% and driving a 30% increase in market share.
• Email Marketing & Campaign Management: Developed and managed comprehensive email marketing campaigns using advanced segmentation and personalization techniques, achieving an open rate of 40% and a conversion rate of 15%.
• Digital Marketing & SEO: Utilized Google Keyword Planner and SEO best practices to optimize website content, resulting in a 70% increase in organic traffic and a 25% improvement in search engine rankings.
• Project Management: Coordinated cross-functional teams using tools like Asana to ensure the timely delivery of marketing projects, leading to a 20% increase in campaign efficiency.
• Data-Driven Strategies: Leveraged data analytics to inform marketing strategies, resulting in a 35% increase in ROI for digital campaigns.

India

• Google AdWords & SEO: Assisted in managing Google AdWords campaigns with a budget of Rs.200,000 and executed SEO strategies that boosted organic traffic by 65%.
• Content Strategy & Development: Created over 100 content pieces, including blog posts, whitepapers, and case studies, driving a 60% increase in website engagement and lead generation.
• Email Marketing: Designed and implemented targeted email marketing campaigns, achieving a 35% open rate and a 20% click-through rate.
• Market Research & Analysis: Conducted comprehensive market research to identify trends and opportunities, informing marketing strategies that resulted in a 25% increase in market penetration.
• Project Management: Led the development and execution of 12 content calendars, collaborating with cross-functional teams using tools of Meta Business to ensure seamless project delivery.
• Brand Management: Enhanced brand visibility through strategic partnerships and events, contributing to a 40% increase in brand recognition.

New Delhi, Delhi, India

-Launched 7+ campaigns, increasing engagement by 60%.-Grew social media followers by 25%.-Organized 6 events, attended by 1,000+ participants

Delhi, India

• Event Marketing & Content Creation: Assisted in 20+ event sales and developed marketing materials, boosting inquiries by 25%.
• Social media & A/B Testing: Optimized landing pages and social media content through A/B testing, resulting in a 14% increase in submission rates.

Master'S Degree, Strategic Marketing

Bachelor Of Arts - Ba, Hospitality Administration/Management

Bachelor'S Degree, Hospitality Administration/Management

Graduation

Master'S Degree, Strategic Marketing