Harshita . Email & Phone Number

Greater Montreal, Quebec, Canada

- Design and execute comprehensive marketing campaigns and projects in line with organizational strategies. - Review market research to inform marketing decisions and identify market trends.- Manage and optimize digital marketing campaigns, including digital advertising, social media and email marketing.- Manage the effective publishing and distribution of marketing content on our websites, social channels and email platform, with a focus on enhancing engagement and community growth.- Understand and analyze marketing KPIs, develop dashboards, and report on results to the management team. Continuously refine marketing tactics based on metric analysis.- Maintain the organization’s websites, ensuring they are user-friendly, up-to-date and effective in attracting and informing visitors and industry partners. This includes regular content updates, optimization for search engines and analytics monitoring to improve user experience and engagement.- Work closely with the sales team to develop marketing strategies that engage target audiences and drive sales.- Ensure the brand and messaging is consistent and accurate across all channels.

Greater Montreal, Quebec, Canada

- Develops and implements marketing and paid advertising campaigns.- Tracks sales data, and maintains inventory of promotional marketing materials.- Assembles and analyzes sales forecasts, and prepares marketing strategies and objectives.- Monitors budget allocations and bid parameters to compare forecasted campaign results.- Tracks sales and costs, analyzes sales data and prepares marketing reports.- Create engaging content and manage the company’s social media accounts.- Plans meetings and event shows, establishes contacts and schedules and coordinates mailing lists.- Develop email marketing strategies and automation.- Stays updated with industry trends through educational opportunities.- Actively contributes to organizational goals and explores opportunities to add value to job accomplishments.

Greater Montreal, Quebec, Canada

- Create and implement marketing strategies across social media platforms to boost sales, generate leads, increase website traffic, and enhance brand visibility. - Create, manage and optimize paid media campaigns (Google ads, Facebook ads, TikTok ads and LinkedIn ads).- Present campaign strategies, optimizations, and recommendations to brand strategists and stakeholders. - Conduct keyword research and create engaging content for social media posts, while maintaining a well-organized content calendar. - Create visually appealing and brand-aligned creatives for advertisements using tools like Canva, Photoshop, After Effects, and CapCut. - Provide regular reports on the performance of organic and paid media campaigns, analyzing key metrics and providing actionable insights. - Collaborate with marketing team to update website content, enhancing SEO performance and optimizing landing pages. - Implement A/B tests to optimize paid ads and landing pages for maximum performance, leveraging tools like Google Analytics and HubSpot CRM.

Pickering, Ontario, Canada

- Designed and launched the Welcome Email Sequence- Implementing Email marketing campaigns and managing automation- Assisting with web analytics to measure implemented campaign success and key performance trends- Strategizing SEO/SEM for Brand development- Content marketing for social media platforms- Handling Social Media Marketing/Management (Pinterest, LinkedIn, Instagram, Facebook)- Collaborates, brainstorms and strategizes cross-functionally with other departments to architect digital experiences that help deliver marketing goals.

Montreal, Quebec, Canada

- Created, pitched, and implemented multi-channel social media content strategies that increased brand awareness and engagement and inspired audiences to act.- Increased Instagram reach by 20% in three months through innovative and strategic SEO and copywriting content.- For the company, I wrote and edited a variety of SEO-rich content, video/reel scripts, social media posts, and photo captions.

India

- Suggested, created, and published engaging Instagram and Facebook content.- Researched 80 SEO keywords and prepared analytics based on the boosted 15% followers and reach on both platforms.

Strategic Global Business Management, Business, Management, Marketing, And Related Support Services, Gpa- 3.88/4

Extended my knowledge in the following courses: Organizational Behaviour Business Research and Data Analysis Human Resources Management.

Bachelor In Science, 87%

Extended my knowledge in the following courses: Foods & Nutrition Applied Nutrition Physiology and Promotive Health Community Nutrition &.