As Digital Marketing Manager at The Small Business Project, I am at the helm of numerous social media marketing campaigns for brands and businesses across industries. Over the last three years, I have specialised in developing cross-platform marketing funnels, e-commerce marketing, inbound strategies, customer acquisition and customer value optimisation for various businesses. While I am not cracking numbers and developing ad strategies, I am also a CrossFit enthusiast and a long-distance runner. I am also a Facebook Certified Lead Trainer. As a badge holder, I deliver training to people within their respective communities, covering Facebook’s advertising products across Facebook, Instagram, Messenger, and WhatsApp.