• Lead & manage design, product development and marketing teams to consistently deliver new and innovative tech products from concept to commercialization• Plan, develop and execute brand & marketing strategy to drive awareness for the brand and increase sales (online and retail)• Manage overseas sourcing, logistics and shipping teams for timely development and delivery of new and existing products• Initiate market and customer research studies and analyze upcoming industry &… Show more • Lead & manage design, product development and marketing teams to consistently deliver new and innovative tech products from concept to commercialization• Plan, develop and execute brand & marketing strategy to drive awareness for the brand and increase sales (online and retail)• Manage overseas sourcing, logistics and shipping teams for timely development and delivery of new and existing products• Initiate market and customer research studies and analyze upcoming industry & technology trends• Support the sales team with tools (presentations, proposals, product information, pricing etc.) to increase business with existing retail customers and establish new retail partnerships• Strategize & guide product development team with inventory control measures, re-order points and product line updates & extensions• Ensuring customer service queries and concerns are being addressed in a timely and efficient manner across all platforms (email, website & social, telephone) Show less

• As part of the management team, help decide & implement company-wide decisions affecting the company’s short, mid and long-term objectives & goals.• Help strategize & guide the brand marketing team to develop & grow Atlantia's brand value with existing customers and attract new partnership opportunities & talent.

Responsible for recommending, managing and executing high-impact digital marketing strategies for the Americas, UK & Australia.• In 2 months, increased follower base by over 14,000 and 2,000 on Instagram and Facebook respectively, through influencer engagement, curated content, detailed targeting and regular performance monitoring

Responsible for crafting a 3-year business plan to double revenue and profit for the Forbes Five-Star resort's Spa.• Created an 8-month action plan, comprising key strategic recommendations to increase revenue and profit for the spa, which is currently under implementation by the resort’s senior management• In 2 weeks, increased follower base by over 1,000 and 100 on Facebook and Instagram respectively, through curated content and detailed targeting

Responsible for marketing and brand strategy for a corporate and not-for-profit brand to ensure anincrease in brand salience and engagement across multiple channels.• Proactively created and managed social media channels and oversaw an increase in brand engagement and follower base of 50,000 on Facebook, 10,000 on Twitter and 5,000 on LinkedIn• Proactively recommended and implemented new brand architecture for a $8 billion global enterprise employing over 120,000 professionals… Show more Responsible for marketing and brand strategy for a corporate and not-for-profit brand to ensure anincrease in brand salience and engagement across multiple channels.• Proactively created and managed social media channels and oversaw an increase in brand engagement and follower base of 50,000 on Facebook, 10,000 on Twitter and 5,000 on LinkedIn• Proactively recommended and implemented new brand architecture for a $8 billion global enterprise employing over 120,000 professionals across 39 countries• Conceptualized, planned and executed $3 million brand re-positioning advertising campaign across digital and traditional media• Planned and managed $4.5 million annual brand budget Show less

Responsible for brand & client management of multiple brands across industries such as healthcare,education, technology and consumer durables.• Directed and executed photography shoot of concept advertisement (for Durex) published in the January 2013 issue of Luerzer's Archive Magazine for advertising• Developed a variety of creative briefs and managed timely execution of digital and traditional brand campaigns while working with multiple client brand teams simultaneously•… Show more Responsible for brand & client management of multiple brands across industries such as healthcare,education, technology and consumer durables.• Directed and executed photography shoot of concept advertisement (for Durex) published in the January 2013 issue of Luerzer's Archive Magazine for advertising• Developed a variety of creative briefs and managed timely execution of digital and traditional brand campaigns while working with multiple client brand teams simultaneously• Oversaw substantial increase in engagement and growth for multiple brands Show less