Entrepreneurship has always been close to my heart. I recall doing an FGD with individuals where the entrepreneur seemed most at peace. Over the past 14 years, I have had the good fortune of working with premier brands across categories. Some of these brands are Tata Motors, Tanishq, GSK, Amazon, Zee and Aditya Birla Capital. As part of these experiences, I have travelled across the country and interacted with people from all walks of life. While the research work was fascinating, the personal development was immense too. Now, I wish to take my learnings forward as Founder and CEO at Immortal Tortoise wherein I will be advising brands and individuals on qualitative research, strategy, distance running and vedic astrology. One may wonder as to the scope of this firm. All of these activities are linked as they are all concerned with unraveling the human mind. While I have outlined my research experiences, allow me to share my take on the other two arms of this firm. Distance running is essentially a dialogue with the self while vedic astrology is a snapshot of your core energies. The two of them go hand in hand in more ways than one.Brands and individuals are closely linked. Just as people have personalities, so do brands. The principal difference is that brands can subsume their ego through changes in product, communication and packaging. Battling the ego is far more challenging for individuals.For any relevant conversations, I can be reached at harshmaskara01@gmail.com and +919820941727. As an aside, I have run over 6 half marathons and done 2 10 km races. I did a bunch of races as a pure barefoot runner which changed my life and perspective on things. My personal best in the 10 km is 53.00 minutes and for the half marathon it is 2 hours and 8 minutes. Both these timings were achieved as a pure barefoot runner. I got injured while running barefoot and since then I've run in shoes only. I did the Tata Steel 25km in Kolkata in 2 hrs 58 minutes.