At Cliqmedia I play a key role in helping clients launch new brands and rebrand existing ones by creating impactful digital experiences. My work spans across various industries, including home development, dental clinics, and restaurants, where I am responsible for:Rebranding: Rebranding small-medium sized businesses by improving the look and feel of their products, ensuring alignment with their core values and market positioning.Wire framing & Site Mapping: Creating detailed site maps and wireframes that draws inspiration from market analysis to ensure our clients' digital presence is up-to-date and user-focused.Storyboarding & Conceptualization: Building storyboards to conceptualize designs and effectively convey project plans to the product manager, ensuring a clear vision for the final product. Applying interactive and visual design principles to create responsive web experiences.Social Media Strategy: Handling the creation and management of social media content for our clients as well. I strategically plan content that resonates with their audience and enhanced brand visibility across platforms.

Helping to create a product that automates customers’ tasks and pushes the boundaries of the world of financial audit.Creating and iterating designs based on UX research, user feedback, user interviews, peer feedback and Product roadmap.Maintaining the content library and style guide by working closesly with development team on decisions related to front end and UI framework to ensure common branding is communicated throughout.Work closely with internal team and stakeholders to refine product requirements, uncover user problems, and design impactful solutions.

Improved the end to end user experience of IIT College’s student portal by conducting usability reviews, identifying UX issues and proposing design recommendations. Designed and created a web app for sister company, Astor Travels, a student insurance and travel related website from start to finish (research, design, test and implement).

Oversaw the user interviews, brand guidelines and overall UX structure for the web app, Devant that enables international students to kickstart their career journeys in Canada.Collaborated with the design team using Figma to create a career planner portal for students to track their objectives and goals in the job market. This project included creating a progress bar and online career tools.