Client: Toyota Portland- Campaign Management: Develop, execute, and oversee paid search and video campaigns on Google and Microsoft Bing.- Optimization: Monitor performance, run budget optimizations to improve campaign efficiency, and refine strategies for maximum ROI.- Client Collaboration: Tailor strategies to client goals and provide performance updates.- Reporting: Generate reports and use insights to guide campaign adjustments.- Market Research: Stay updated on trends and best practices.

Account: Toyota• Manage and optimize paid advertising campaigns on platforms such as Google Ads and Google Analytics, ensuring effective campaign setup, targeting, and performance.• Monitor and analyze campaign performance, identifying areas for improvement and working closely with the Manager to implement strategic changes and resolve any issues.• Generate comprehensive reports that highlight campaign outcomes and provide data-driven recommendations to clients, helping them make informed decisions to enhance their marketing strategies.• Stay updated with industry trends and best practices in SEM, keeping a pulse on emerging technologies and opportunities to drive continuous campaign improvement.

- Assist the team with day-to-day responsibilities of Toyota Canada 2.5 Tier's paid search and analytics initiatives- Conduct keyword research, build keyword lists, analyze search volume and competition to provide campaign recommendations. - Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy. - Analyze effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies. - Create paid search reports, analyzing campaign performance along with optimization recommendations for continuous improvement. - Stay up to date on emerging trends. - Utilize SEM tools such as Google Ads, Search Ads 360, Google Analytics and Bing Ads

• Creation of concept and approach for development of several Gamification programs • Being a creative bouncing board for our technology partners to improve creative design and user experience of Learning Management System & Gaming Platforms • Collaboration with Lead Visualizer for layout design, UI features and conceived material details, including style and size of type, character sketches, graphics, motion and creative workflow implementation • Delivery of marketing campaigns including email, print, digital, outdoor and social media • Product positioning and messaging to differentiate products in market and expand visibility • Market research and analysis to effectively communicate product value proposition • Delivery of training to 30+ team members on Mind maps, Gamification and Visual Storyboards • Development of social media campaigns to increase brand influence as per the latest marketing standards • Delivery of e-learning, microlearning, gamification, technology and marketing content to represent Zobble at various national and international Awards & Recognition programs as well as publishing magazines

• Assistance to Project Manager for the successful delivery of e-learning projects for national & international clients like Amazon India, Archroma, Petrofac, IDFC Bank, etc. • Client coordination to gather product/service requirements and setting up project lifecycles • Team Management of Instructional Designers, Content Writers, Web Developers & Graphic Designers for delivering instructionally sound, creative and high-quality learning solutions • Collaboration with Sales & Business Development teams to evaluate business processes and identify areas for improvement and implementing more effective business strategies • Participation in development cycles for web and mobile applications along with learning portals to host e-learning programs across small and large client user base • Coordination with external set of instructional designers, audio artists, translation and localization vendors

• Instructional Design for drafting content outlines and e-learning storyboards • Review & Quality Assurance of the e-learning deliverables to client • Planning & Creation of marketing portfolio of in-house products and services • Concept creation and drafting content for journal ads, direct mail campaigns and blogs