- Conversion Rate Optimization -CRO strategy & A/B user testing, Funnel performance & optimization- Defining Retention Metrics & User States - Analyzing User Funnel to identify & size areas of opportunity- Optimizing breadth & depth of Mailers & Notifications - Introducing new triggers to increase reach & optimizing existing triggers to reduce noise- Driving User Activation - Increasing proportion of users who experience the core benefit in the first week post registration- Identifying different use-cases and transitioning users across use-cases to drive retention- Increase feature usage, frequency & intensity - Continuous optimization

Revenue Generation through Online Self Service and Personalized Plans- Handling payment solutions across web, mobile site and mobile applications- Optimizing the payment flows by optimizing the user journey and eliminating possible drop off points- Very closely monitoring the numbers to identify any possible revenue leakage and plugging the same by introducing controls and right place and right time- Identifying correct metrics to drive payments and focusing on different sub goals to reach the target.- Studying different modes of payments and working closely with the Design team to develop a clean user interface and highly optimized pageMy job capacity at Shaadi.com helped me develop skills in following fields:- Use of Scrum (agile software development framework) for managing product development- Application of AB testing for quick learning from a project- Use of tools like Redshift and Looker (SQL) for taking data driven decisions- Working across different platforms to bring the features in sync, while maintaining the unique propositions of various platforms- Stints across all the product departments to have a holistic understanding of the product and business (Acquisition, ROG and profile validation, App Development, Engagement, CRM, Sales Support Vehicle)- Understanding the importance and developing a strong hold on Data Analytic and inculcating a habit of backing all the important decision with data

• Scope out initial ideas and create mock ups and prototypes with vendors and internal development center• Define and prioritize key target segments, understanding market needs and working with customer groups to refine product strategy• Idea Discovery > Scoping > Business Case Design > Development > Testing & Pilot > Launch > Review• Usability consulting, designing wire frames and human centered design development for mobile based products• Develop innovative technology products and their go-to-market strategy for the Bank in collaboration with business stakeholders, developers and vendors from the ideation stage until implementation and delivery into requisite channels• Engage with customers to understand marketplace, competitor platforms, including technology, market share & advertising• Developing and performing product presentations, product demonstrations and marketing collateral• Researching, reviewing & reporting on competitors & rival products• Articulating the company’s distinctive competence & the product’s uniqueness.• Contribute and influence strategic direction for senior leadership using informal and formal communication

• Development of the Go To Market strategy for Personification of Pragmatic Learning as a Social Media Avatar• Key Responsibility in handling operational issues pertaining to Project Delivery for the client• Instrumental in re-structuring the business model by including Consultancy Services

• Extensive Consumer and Market Research in 6 cities through In-Depth 1-to-1 interviews• Designed a promotional strategy by mapping the customer responses and competitors’ offerings to the rewards and discounts offered by DBS Bank• Identified the potential businesses in dining sector in 6 cities for partnership with DBS Bank• Built the sales pitch and conducted the sales call for converting the identified businesses