- Managing complete Performance Marketing- On-boarding and growth management for Partners- New Growth Initiatives

- Business Development in Web3 Marketing services- Client acquisition and relationship development in Block Chain technology space- Developing entire sales strategy for the organization, and building robust pipeline of international tech clientele

- Identifying new business opportunities- Maintaining relationships with existing clients- Strategizing Growth Plan with the business owner- Generating actionable insights and streamlining the growth process- Conceptualizing insights into actionable items for Brand Expansion and Business Development

- Developing category for Agro Commodities, pan India- Setting up supplier base and customer base across India for Agro Commodities - Launching of new business vertical in B2B gifting, responsible for complete business strategy and execution

- Manage Direct Sales and Channel Sales for Railways and Oil and Gas Segment - Lead Growth Initiatives for the segments- Power continuous growth for New Engine Business and Rebuild Business nation wide- Track receivables for the segment- Pricing Strategy and customized offerings- Developing Business Strategy for 5 Year Growth Plan- Strategizing complete Annual Operating Plan for the segments- Cracking multiple contracts and Deals, resulting in around 40 Crores revenue- Executing multiple projects, and coordinating with Technical, Field Sales and Leadership Team

- Successfully built relationship with existing customers; improved the sales (growth of 15% from 2018)- Increased sales for construction, compressor and ports customers for complete East Zone of India- Created customised value-based offerings to customers, resulting in brand loyalty- Managing dealer channel to achieve customer centricity and ensuring proper service to clients- Organised customer engagement events- Port Seminar, Construction Customer Meet and visits- Strategic negotiation, consumer insights led to implementing rate contract with high potential client- Analysed customer mindset and competitive landscape to attract customers from competition

- Developed an offline marketing plan and strategized marketing plan for social media platforms- Led a team of 50 members to execute marketing plan & ensured proper delegation of responsibilities- Increased the social media reach by ~110% and ~400% for Facebook and Instagram respectively- Effectively managed the paid advertising for facebook & Instagram; collaborated with famous pages- Organised pre-event: Udaipur Carnival, converted 6 schools to participate and ensured footfall of ~600- Ran an offline campaign of newspaper flyers, radio, billboards, theatre spots, direct pitching at hot spots

- Plotted the competitive & cultural landscape and defined the opportunities for three 3M products- Segmented the market and chose the target segment on basis of business opportunity and product fit- Did market research performed a SuperConsumer Deep-Dive to understand triggers and barriers- Framed Communication Challenge that the SuperConsumer needs to overcome and be convinced- Developed Consumer Insight to inspire immediate consumer action to capture the opportunity- Defined the Functional and Emotional Benefits and the RTB that 3M should communicate to the target- Formulated Message Strategy and Brand Personality for 3M’s Strategic Communication Brief

- Mapping of of engine population at Metro rail projects and to evaluate the business potential- Undertook consumer immersion ; collected 7 VOCs from 4 major clients; DMRC, NCC, MOOPL, Afcons- Effectively communicated with 4 ZMs, 28 ASMs, 3 dealers to collect & analyse the data for the project- Developed potential calculator from research inputs, consumer insights, and secondary research to uncover business potential of 7.83 crores and devised GTM strategy to capture the business

- Analysed and consolidated data for the national daily for their award winning ‘Death by Breath’ series- Covered weather news, gathered and analysed the weather data from MeT for Delhi of past 40 years- Collected data from ~60 RWAs and published a project report along with three newspaper articles