As a core member of the Content Studio in Mumbai, I have to ideate and create engaging content for internal and external stakeholders.I’ve led a few initiatives like setting up Podcast-as-a-Service (Mic’D), created a video series for employee branding (Unplugged), and conducted content audits for clients in Australia and Asia.I created the visual brand identity for both Mic’D and Unplugged. While also leading the creation of video assets like promos, introductions, live-action… Show more As a core member of the Content Studio in Mumbai, I have to ideate and create engaging content for internal and external stakeholders.I’ve led a few initiatives like setting up Podcast-as-a-Service (Mic’D), created a video series for employee branding (Unplugged), and conducted content audits for clients in Australia and Asia.I created the visual brand identity for both Mic’D and Unplugged. While also leading the creation of video assets like promos, introductions, live-action videos, animations, etc.This allowed the team to ramp up content production at a much faster rate, get internal stakeholder buy-in, improve engagement by 150%, and set up a constant flow of content deliverables.I was a part of the core team that relaunched The Voice Newsletter, specifically leading the design aspect of it. Show less

A real 0-to-1 role, which also saw me transition from an Intern to a Brand Manager.Handled 4 roles broadly: Design, Marketing, Business Development, ProcessesDesign:1. Carried out in-depth research into the ICP, Brand Tone and Voice, Positioning and designed the new brand visual identity.2. Set up processes within the design team by creating design SOPs and templates.Marketing:1. Led the content team of designers and video editors to ideate and create… Show more A real 0-to-1 role, which also saw me transition from an Intern to a Brand Manager.Handled 4 roles broadly: Design, Marketing, Business Development, ProcessesDesign:1. Carried out in-depth research into the ICP, Brand Tone and Voice, Positioning and designed the new brand visual identity.2. Set up processes within the design team by creating design SOPs and templates.Marketing:1. Led the content team of designers and video editors to ideate and create content for Instagram as the primary acquisition channel.2. Led planning for Social Media which resulted in making YouTube revenue generating, taking Pinterest reach to 2M+, and increasing Instagram leads by 250%3. Created 50+ video assets across YouTube and Instagram.4. Set up email marketing flows to engage current users and acquire new users.5. Established the influencer marketing program, collaborating with 10+ influencers across multiple cities in India.6. Initiated organic mentions in publications like T2, The Telegraph, WhatsHot, IshqFM during festivals.Business Development:1. Took charge of the supply side by onboarding local vendors as well as 5-star hotels and boutique restaurants in Delhi and Bangalore.2. Led B2B initiatives for cultural festivals for clients like Bengal Rowing Club, YoungIndians and Sanskriti Parichay which were covered extensively by the local press.Processes:1. Used no-code tools like Airtable, Zapier, Mailchimp, Webflow, etc to automate and free-up productivity time for internal teams.2. Created a custom CRM on Airtable.3. Set up design automations for the marketing team via Figma.4. Created Landing Pages on Webflow to support marketing campaigns.5. Streamlined the entire lead to user flow via automations and integrations. Show less