• Leveraged user journey mapping, cohort analysis and heat maps to identify critical onboarding bottlenecks such as understanding complex reports and integrated in-app messaging with targeted explainer videos, reducing churn by 9%.• Championed the development of a user-centric reporting suite with drag-and-drop customization based on 50+ user interviews, leading to a 17% decrease in support tickets for data visualization tasks.

Launched and executed an ambassadorship program, by analyzing sales data for 1000+ POS, onboarding 100+ business associates, resulting in 10% increase in iQOS product line sales.Managed the new distribution channel adoption, via milestone-based tracking, monitoring sales KPIs, conducting valueanalysis of CAC, and enabling change management best practices and processes.Liaised with Operations to support logistics planning exercises, inventory optimization analysis, and led internal workshops to discuss operational impacts of the new distribution channel.Mobilized a fundraise of $10k, by pitching to corporate donors for a CSR initiative of conducting beach clean ups across the lower mainland

• Developed a go-to-market strategy by analyzing new markets, conducting product fit analysis, developing framework to determine viable market, establishing product KPIs, determining product positioning, creating a product roadmap, and identifying value capture opportunities.

• Spearheaded CSR activities such as distribution of surplus production to the underprivileged and procurement from vendors supplying eco-friendly fabrics, thus upholding ideals of responsible manufacturing.• Orchestrated fundraising campaigns by engaging directly with key donors and drafting detailed proposals, securing over $50K from apparel trade organizations and directly benefiting 1000+ underprivileged individuals• Established a supply chain governance mechanism to monitor & optimize spend, using ERP dashboards, increasing profits by 10%, improving product lifecycle management and reducing turnaround time. • Led market sounding initiatives, established strategic longer-term contracts for improved supplier relations, and efficient onboarding processes to achieve 7% decrease in COGS.

• Hosted 15+ user workshops to garner feedback, identified pain points, and implemented a custom CRM solution, resulting in 12% increase in customer retention, and 9% improvement in the Customer Lifetime Value. • Adopted a data-driven digital strategy, for optimized product pricing, market capture including competitor analysis, to achieve a 40% increase in online sales revenue and 7% improvement in customer NPS scores.

• Spearheaded development and enforcement of cybersecurity protocols at a $50M tech firm, introducing a comprehensive cyber policy framework, achieving 100% staff compliance (~200 employees) and enhancing the firm's security posture.• Led due diligence across 10+ industries, conducted risk management audits, gap analysis on financial irregularities, and garnered data insights on company performance, enabling CAD 500M private equity investments. • Conducted vendor risk assessment for a $110M FMCG client, identifying and mitigating the risks such as on cybersecurity, regulatory compliance and business continuity.• Brainstormed with CXOs to optimize IT departments, developed comprehensive resource T&D plans, leading to a 15% reduction in system downtime, enhanced employee productivity, and employee satisfaction.• Orchestrated digital transformation initiatives, for ERP & legacy systems integration, conducted digital assessments and created a roadmap for technology implementation, improving operational efficiency by 11% for a Fortune 500 tech client.

• Conducted market analysis and consumer research to develop user personas, identifying consumer groups for targeted ad spend, and helped develop a brand strategy of a beverage company for a private equity client.