The LinkedIn about section is truly my nemesis. I am terrible at talking about and selling myself to the outside world, which may be the core of my success. I help other people tell their stories, reach an audience, and create genuine emotional connection to their audiences.Traditional, social media, independent films, podcasts, prestige TV and blockbuster movies all have one thing in common: great story-telling. How you connect with an audience is the same, regardless of the media you're creating. And the real secret to success is just showing up everyday and caring about the job and about the audience you're trying to reach. And from my experience, you can never tell who the game-changers will be for your company from the 'about' section on LinkedIn.