The role was 40% Business Development and 60% Product Marketing. Identified target markets and established systems, partnerships, and processes to drive growth for tech start-up. ★ Drove cross-functional leadership that aligned sales, product, engineering, and application teams around company goals. ★ Identified strategic markets for business growth – Semiconductor, R&D, and Decontamination – then analyzed ecosystems and key players to craft and implement partner and GTM strategies. Unearthed underpenetrated market space within R&D which drove sales growth in 2022. ★ Developed personas and story framework for each strategic market to deliver clear benefit message and inform product management of critical customer challenges.★ Reduced sales cycle by 60% - from over 9 months to under 4 months by establishing funnel and sales process to efficiently capture, manage, and drive sales opportunities.

Responsible for developing, implementing, and managing SaaS marketing platform and corresponding marketing services. Managed a team of 26, including three direct reports. ★ Used data-driven analysis focused on client challenges to improve product offering and pricing by transitioning to a SaaS solution with supporting managed services. Resulted in 40% growth in topline revenue within two years with improved cost, margin, ease of billing and reporting. ★ Drove billable hours from 60% to over 85% by reorganizing professional service teams under Marketing Solutions group. Optimized customer request process, delivery efficiency, utilization, and profitability. ★ Identified new product opportunity from customer feedback sessions that lead to the launch of a SaaS audience management platform that enabled data sharing between media companies while eliminating significant security risks which resulted in $20M in annual revenue. ★ Successfully managed strategic partner relationships to supplement roadmap to foster accelerated growth of CDS Business – Salesforce, Experian, and Cheetah Digital.

Transformed CDS Global portfolio of services into strategic functional categories in order to be able to build a value-based narrative for customers and prospects. ★ Built and maintained segment-specific buyer personas. ★ Identify target market segments for sales and marketing engagement. ★ Tailored solution positioning and messaging to target customer segments and integrate seamlessly with other CDS portfolio products/solutions. ★ Partner with sales on the best routes to market for solutions, products, and bundles.

Lead high-net-worth (over $5M) strategic client engagements for recognition solutions (data hygiene + identity management). Developed solution narrative, marketing materials, and sales tools for data-centric marketing tailored for the Retail and Entertainment verticals. ★ Assisted in the creation and sales of a new product focused on mastery of customer data around the identification and management of unique individuals. Added $40M in annual revenue. ★ Collaborated closely with senior sales management to create new sales strategies and approaches, in addition to coordinating with the finance department to manage pricing and proposal framework.

Reworked product positioning to focus on value to client rather than technology and drove sales through effective bundling, competitive differentiation, competitive analysis, and to productizing strategic solutions and services.★ Simplified pricing for hygiene and identity product suites which drove faster deal and renewal closes as well as better margins. ★ Developed and presented engaging product briefings and client solutions at trade shows, seminars, and client events while developing training materials and collateral for CDI (a product line worth $500M annually). ★ Drove market penetration of Acxiom CDI and recognition solutions by establishing and maintaining strategic partnerships with key industry players, including SAP, Oracle, and IBM.