Erica Hartman Email & Phone Number

Akron, Oh, Us

Remote

Akron, Ohio, United States

Manage and guide the creative services team, establishing standards for productivity, project quality, and brand alignment. Lead graphic design, motion design, and copywriting projects by providing direction, maintaining workloads, and ensuring client, project, and company goals are met. Collaborate with peers and clients to guide creative briefs that establish creative direction, timelines, and expected deliverables. Evaluated and improved the ASPCA Pet Health Insurance (APHI) visual brand. Led team to develop cohesive brand standards and creative style guides to ensure consistency across print and digital media. Created and implemented asset library. Co-lead creation and implementation of APHI design system. Assist with user experience initiatives through site optimizations and the Member Center upgrade, creating workflow solutions for submitting a claim, adding a pet image, and more.

North Canton, Ohio, United States

Maintain visual style guidelines and review and approve corporate collateral to ensure print and digital brand alignment.Manage workflow and files for a ten-person team using Trello and Dropbox.Assist with design and page structure to ensure visual consistency across the website.

North Canton, Ohio

Lead creative for cross-platform campaigns for sales and fundraising and conceptualize and design large-scale museum exhibits.Collaborate interdepartmentally with sales, marketing, fundraising, and IT to clarify project requirements and timelines.

North Canton, Ohio

Developed corporate visual style guide and consistent brands for annual events and led the design for large scale museum exhibits.

Tiffin, Oh

Managed and enforced visual brand standards to ensure campus collateral adheres to the guide. Assisted with long range planning and strategy for creative campaigns for the Office of Admission and University Advancement. Supported the website through development and maintenance of assets and contributing to backend updates through Drupal CMS.

Tiffin, Oh

Provided creative direction for the UI design and developed new information architecture during the website overhaul. Redesigned university logo and oversaw implementation of visual brand standards throughout the website, email templates, signage, business cards, and alumni and admissions collateral.

Developed brand recognition for a whole food sales company, UKI gourmet. Utilized research and development for packaging. Designed user interface for high-end gourmet bakery website, outside the cake box, located in York, pa. Recreated brand and logotype for south central Pennsylvania healthcare provider, Cardiac Diagnostic Associates. Established color palette and typographic treatment for brand recognition.

Master Of Science - Ms, User Experience Design

Bachelor Of Arts, Graphic Design, Art History