As part of the leadership team my primary role is to reengage with one of the world's largest communities of software engineers - Skills Matter’s 120,000+ members from 92 countries – executing a programme of expert-led talks, conferences, meetups and workshops on topics that truly matter to engineering teams. Partnering with Marketing, Sales, Product, Engineering, and Finance teams, I have leveraged my strong relationships across the business to build and scale an impactful operational strategy. Identifying the correct team structure, recruiting an onboarding world class talent to deliver on the business objectives. Skills Matter is a community and social learning business specific to the software developer community and enterprise technology teams. With a mission to empower software professionals with the skills and support they need to advance technology, transform businesses, and change the world.- Established business operations processes and successfully implemented the virtual learning programme across multiple territories during a global pandemic - Instated company wide use of collaboration and workflow management tools (Slack, Asana, Hubspot)- Sourced and customised virtual event delivery platform (Hopin, StreamYard) and online education management tools (Zoom, Notion, Miro) - 9 virtual conferences, 15 training courses, 60 virtual meetups delivered in 12-month period - Recruited and led team of five to produce and deliver the event programme - Coordinated weekly meetings between sales/marketing team and operations team to drive event calendar delivery - Led relationships with key partners (technology driven consultancies) such as Zenika, Codurance, Tweag, and 47 Degrees, generating event, workshop and meetup content to engage with our target audience- Ensured event recordings were available 24/7 in online library of SkillsCast videos

Leveraging 20 years' experience in corporate roles I create marketing and communications strategies for small to medium sized companies seeking to refine their offering and grow their business. Additionally, I determine a roll out plan, source and on-board resource, and manage ongoing marketing activity where required.- Brand positioning, tone of voice and storytelling- Creation of marketing strategy to support business development goals- Production management of website build, and collateral creation- Copywriting and content creation- Communications and social media strategy- Case study writing- Event concepting and production

Supported Petal to the Metal to: identify key business areas, package services, approach target customers and optimise social media presence.❏ Created marketing collateral for four key business areas❏ Identified prospects and carried out sales calls❏ Secured new hotel client❏ Supplied social media strategy to target wedding season❏ Wrote business development handbook

Code is the Data and Technology division of RAPP Group, serving clients including Best Western, Castrol, Christie’s, Domino’s, Jaguar Land Rover, L’Oreal, Mercedes-Benz, Mothercare, OMD, PHD, Ralph Lauren and Telstra. Code is recognised by Gartner as a Visionary and Forrester as a top 4 global solution in the Marketing Resource Management vendor set. Code's core capabilities are data engineering & digital identity, marketing science, customer experience management (CXM) and marketing technology (martech). As Code’s marketing director, I was responsible for shaping and maintaining the company profile with focus towards engaging existing and prospect clients. My remit covered internal and external communications, press and analyst relations, development of strategic and tactical marketing plans, and oversight of marketing collateral production.

In October 2012 I entered a newly created role within Razorfish with the key objective of developing and implementing an international communication strategy across UK, Germany, India, Hong Kong, China, and Australia. Reporting directly into the global CMO, I was tasked with raising awareness and increasing the innovative reputation of this long-standing agency. Within 18 months of joining Razorfish I was promoted into a global role with primary responsibility to create and roll-out a unified global marketing and communications strategy.

My role at Landor required collaboration with the Business Development Director to develop and execute marketing strategy for the London office. I also aligned with the global marcomms team and holding group (WPP) infrastructure to build and maintain network profile.

At AKQA my remit was to develop and maintain the agency brand via marketing activity directed at potential clients and industry influencers for profile and new business opportunities. I reported into the Global Marketing Director and worked directly with the senior management team.

The key objective was to ensure YO! Sushi was perceived as a major name across relevant media via creative communication strategies and executions. My appointment marked an important transition for the rapidly expanding company; it was the first time an individual, solely responsible for PR, was included in the senior management structure. Throughout my term at YO! Sushi media coverage increased substantially both in quantity and quality, supporting the restaurant chain’s aggressive growth.

Arnold Interactive, a hybrid digital marketing and communications agency, was formed in April 2002 when Zinc merged with another Havas group agency AMX. My responsibilities incorporated all of those from Zinc as well as assisting the Business Development Director with launch of the new agency and ensured a smooth integration of the two original companies’ cultures.

Zinc was a major digital marketing agency co-owned by Havas. I joined Zinc at the onset of the dot-com bubble, during my employment period the company size increased by 150%. I was the key contact with industry and mainstream press responsible for detailed planning, execution and post reporting all promotional activity. I also worked closely with the business development department to coordinate and communicate with new prospects. I planned and executed a number of new business events as well as client all facing hospitality and entertainment.

PA to senior European Account Director, diary management, administrative communication, extensive travel organisation for EAD and team, liaison with Saatchi & Saatchi European offices. Team secretary to various Proctor & Gamble accounts: Ariel, Oil of Olay, Sunny Delight and Head & Shoulders.