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Peter Hart Email & Phone Number
International Consultant - Non-Alcoholic and Functional Beverages
at
Route-2 Consultancy
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✓ Verified July 2026
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Profile completeness 100%
Current company
Role
International Consultant - Non-Alcoholic and Functional Beverages
Location
City of Cape Town, Western Cape, South Africa
Company size
Who is Peter Hart? Overview
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Quick answer
Peter Hart is listed as International Consultant - Non-Alcoholic and Functional Beverages at Route-2 Consultancy, a with 1 employees, based in City of Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Peter Hart.
Peter Hart previously worked as Founder | CEO at Prembev International Beverage Company and Founder at Route-2 Consultancy. Peter Hart holds Executive Performance Management, Business Administration And Management, General from Insead.
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Route-2 Consultancy
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Profile bio
About Peter Hart
“Life shrinks or expands in proportion to one’s courage.”Founder | CEO | International Strategic DirectorI am a Senior Executive and Strategic Change Leader with a proven track record of transforming global FMCG beverage companies. I’ve operated at Board and Director levels within two of the world’s top three FMCG giants, driving impactful results both at regional market levels and within Global HQ operations.My leadership experience includes: • €2 billion+ in annual turnover (Beer, Spirits, RTD, Cider) • 4 production sites across diverse regions • 1,500 direct employeesI am the Founder of B2C Premium Drinks Company, which became South Africa’s #1 independent distributor of premium adult beverages. Established under a Middle Eastern holding structure, B2C specializes in emerging markets, providing a platform for world-renowned brands to thrive.Additionally, I founded a South African consultancy focused on Route-to-Market strategy and execution for global FMCG brands. This consultancy has successfully developed and implemented market-entry strategies for both alcoholic and non-alcoholic categories across emerging markets.
Listed skills include Strategy, Management, Business Strategy, Marketing, and 10 others.
Current workplace
Peter Hart's current company
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11 roles · 39 years
Peter Hart work experience
A career timeline built from the work history available for this profile.
Oct 2024 - Present
Founder
Founder of a South African-based Global Beverage Consultancy2024: Successfully consulted to gain full control of an Africa | Middle East beverage company.2023: Provided strategic consultancy for the international expansion of North America's #1 non-alcoholic beverage business.2022: Led a capital raise (+US$100M) and a bid for global brand acquisition perpetual rights in South Africa.2013 - 2015: Provided consultancy for 'Route-to-Market' strategy and implementation for 3 global beverage companies (2 global spirits/RTD companies and 1 global beer company—all within the top 5 of their respective categories).
Nov 2022 - Oct 2024
Executive Director / Group Strategic Advisor
Created Holding Company governance and Board structure, establishing operating governance between the South African subsidiary and the Dubai Holding Company, and led the development of a 5-year strategic plan.
Apr 2021 - Mar 2022
Founder / Ceo
Founder & CEO, B2C Premium Drinks Company (Established 2015) • After years of achieving success at the highest levels in global corporate roles, I embarked on my most challenging yet rewarding venture: creating my own business. Developed and executed the vision, strategy, and operational foundation for what became South Africa’s #1 independent distributor of premium adult beverage brands. • Raised over $50M in capital to fund the business, driving growth through strategic investments in infrastructure, processes, and top-tier talent. • Built a best-in-class portfolio across Beer, RTD, Spirits, and Wines, securing long-term contracts with the world’s #3, #4, and #5 global beer companies. • Established best-in-class processes and systems to build a data-rich business, enabling real-time decision-making and enhanced operational efficiency even in the most remote township taverns. • Expanded reach into premium on-premise outlets and secured brand presence in all major South African retailers and wholesalers. Successfully navigated South Africa’s most challenging township markets, growing the business to directly service 10,000 customers. • Established local production capabilities, optimized scalable distribution channels, and drove market-leading efficiency. • Continuously innovating and expanding across SADC territories, with a commitment to maintaining B2C’s position as the region’s top independent adult beverage distributor.
Mar 2015 - Feb 2021
Executive Director - Strategy & Business Development
Member of Executive Management Team at Brandhouse Beverages Pty Ltd (Diageo and Heineken JV)- Led Strategy & Business Development for €1bn turnover business (Beer/Spirits/RTD/Cider) - Developed 5-year Strategic Plan and repositioned company Vision - Aligned Diageo and Heineken Executive boards on strategy - Established and led the Strategic Projects Office for key initiatives - Drove competitive strategy through Market Intelligence - Spearheaded Commercial re-organization: Value-chain analysis, Route-to-Market strategy, and National Distribution restructure - Managed local Greenfield Supply set-up and SKU pricing strategy implementation
Dec 2006 - Jan 2013
Regional Director - Africa Middle East (Ame)
Member of Africa Middle East Executive Management Team | Regional Director- Led Middle East/Africa region with direct oversight of 6 Country GMs and head-office Commercial function support - Served as Board Director for 4 Heineken JV Companies (Dubai, South Africa, Israel, Egypt) - Heineken lead for Heineken/Diageo South Africa JV/Greenfield negotiations, overseeing a €1bn revenue market (Heineken's global "top 3 must-win" market) - Managed Coke & Pepsi license agreements - Spearheaded Heineken's global Non-Alcoholic Beverage (NAB) start-up initiative: led global brand development, market-entry strategy, and business model setup - Selected for Heineken's High Potential Managers Global Development Program; Member of “Global Heineken Top 100” (Senior Management)
Jan 2003 - Dec 2006
International Export Manager
Global Export Division Asian market focusGlobal Export Commercial development
Feb 1999 - Jan 2003
Marketing Manager - Premium Beer
New Zealand’s second largest brewery; 46% market shareMarketing Manager: Mainstream Beer/Premium Beer categories
Jan 1996 - Dec 1999
Spirits Marketing Manager - Rum
Part of New Zealand’s largest Spirit and Wine distributorMarketing Manager: Rum / Vodka / RTD’s Senior Brand Mananger: Liqueurs / Vodka / Wine
Feb 1993 - Jan 1996
Us Key Account Manager – National Chains
1988 - 1990
~2 yrs
4 education records
Peter Hart education
Executive Performance Management, Business Administration And Management, General
Corporate Finance
Masters Of Business Administration (M.B.A), Business, Management, Marketing, Corporate Finance
Bachelor Horticultural Science, International Marketing
FAQ
Frequently asked questions about Peter Hart
Quick answers generated from the profile data available on this page.
What company does Peter Hart work for?
Peter Hart works for Route-2 Consultancy.
What is Peter Hart's role at Route-2 Consultancy?
Peter Hart is listed as International Consultant - Non-Alcoholic and Functional Beverages at Route-2 Consultancy.
Where is Peter Hart based?
Peter Hart is based in City of Cape Town, Western Cape, South Africa while working with Route-2 Consultancy.
What companies has Peter Hart worked for?
Peter Hart has worked for Route-2 Consultancy, Prembev International Beverage Company, B2C Premium Drinks Company, The Heineken Company, and Heineken.
How can I contact Peter Hart?
You can use AeroLeads to view verified contact signals for Peter Hart at Route-2 Consultancy, including work email, phone, and LinkedIn data when available.
What schools did Peter Hart attend?
Peter Hart holds Executive Performance Management, Business Administration And Management, General from Insead.
What skills is Peter Hart known for?
Peter Hart is listed with skills including Strategy, Management, Business Strategy, Marketing, Change Management, Start Ups, Executive Management, and Negotiation.
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