• Direct cutting-edge lead generation campaigns through digital paid ads, consistently securing 6-figure contracts.• Manage substantial monthly advertising budgets exceeding six figures, optimizing spend across multiple platforms to maximize ROI.• Spearhead high-profile marketing projects for prestigious clients including L'Oréal Paris, F&N, MCMC, Kiehl's, and Maybank, enhancing brand visibility and market penetration.• Drive the strategic planning and execution of comprehensive digital marketing campaigns, demonstrating a strong command of industry trends and digital marketing tools.• Oversee operations and marketing strategy, leading a diverse team to deliver exceptional results in high-pressure environments.• Champion innovation and efficiency in campaign strategies, ensuring alignment with the company’s long-term business goals.

Key Achievements:• Increased social media followers by 300%, boosting brand visibility.• Boosted online sales by 200% and doubled quality leads within a year.• Reduced Facebook Ads cost-per-result by 70%, optimizing campaign ROI.• Marketed and executed a major event, attracting over 1,000 attendees in two weeks.• Led a team of 5 marketing professionals, driving strategy and achieving departmental goals.Job Responsibility:Web Development and User Experience:• Led UI/UX enhancements for websites, improving user engagement and site performance.Campaign Management and Optimization:• Orchestrated integrated marketing campaigns using ads and CRM to increase engagement.Executed SEM and SEO strategies, enhancing online visibility and engagement through targeted optimizations.Data Analysis and Reporting:• Analyzed marketing data using Google Analytics and other tools, optimizing strategies based on insights.• Generated weekly reports on campaign performance, using data to drive marketing decisions.Content Development and A/B Testing:• Conducted A/B testing for ad visuals and copy, significantly enhancing campaign performance.• Collaborated with graphic designers on social media content and advertising materials.Strategic Collaboration and Scheduling:• Partnered with the Sales team to implement effective CRM techniques that supported sales goals.• Managed marketing and social media schedules, aligning initiatives with business objectives.

• Planned and executed social media content• Photographed products for product catalogues• Performed stock checks and stock management• Styled models and mannequins for photo shooting • Restructured and revamped store layout

• Provided professional customer service to customers• Managed employees to ensure efficiency, smooth operation and running of the company• Assisted the manager in day-to-day tasks

• Effectively manage big-scaled events attended by VIPs and high-ranking officers• Identified and reached out to key attendees in events launched by the company• Provided ideas on business models, crisis managements and business development opportunities• Managed several social media accounts to promote engagement and online presence• Contributed to training presentation by providing content and designing presentation slides

• Provide professional customer service• Manage employees to ensure smooth operation• Responsible for team operation