Harveen Singh Email & Phone Number

Naarm, On The Traditional Lands Of The Kulin Nation.

Designed and delivered impactful projects across these legacy retail brands, seizing every opportunity to enhance user experience and business outcomes.Product Description Page Redesign: Overhauled the product description pages for all three brands, resulting in a 12% increase in product checkout within the first month of launch.Express-Checkout Payment Journey: Developed a streamlined payment process, significantly improving the efficiency and user satisfaction of the checkout experience.Internal Web-Integrated Pages for POS Systems: Created and implemented web-integrated pages for POS machines, now used across all stores to enhance in-store operations.Style Guide Updates: Collaborated with design and delivery teams to update and maintain Style Guides, ensuring consistency with the brands' legacy and visual integrity.

Melbourne, Victoria, Australia

Discovery, Synth & Redesign the website for a wildlife organisation. Focusing on mission-critical users experience, coordinating between different end-users while saving injured animals, time & resources of the working teams.Integrated quantitative and qualitative data to construct personas, journey maps and identify critical insights to inform design changes.I collaborated with a team of designers and clients on a complete site redesign, storyboards, flowcharts, and site map.I collaborate with clients and teams for all content, assets, and timelines. Our design recommendations for improving the product’s algorithms have been considered and are currently in development.

Melbourne, Victoria, Australia

Experience designer at OVO working with teams in internal and customer-facing product teams.Research. Design Sprint planning. Wireframes & Prototyping.Internal projects & Playbook templates.

Melbourne, Victoria, Australia

Planning and strategising design solutions to embed the brand/product into the customers' projects & processes, as per business needs.Discovery and validation of needs of the users' everyday projects planning and processes through market analysis and conducting systems review.Created user personas and journey maps to inform design decisions.We are developing a new app interface including UX and UI components, with a continuous review, analysis, testing & iteration steps in collaborative teams.I work in a cross-functional role, communicating and negotiating between user needs, business goals and dev feasibility.I engage with stakeholders from all levels, facilitate workshops with clients, consciously optimising to improve processes & interactions.

Melbourne, Victoria, Australia

Crafted a visual experience journey for a participant in the first virtual conference Go Girl - Go for IT, promoting STEM careers for girls.Desktop & Remote research, with focused demographic of youth. Recruit participants (with parents & teachers involvement) & testing design developments with them.We designed and developed a website attended by 800+ high school girls. 15+ sponsors showcased and interacted in the virtual conference.The customer experience functionalities incorporated were a success by maintaining 80% retention of users for the entire event.I championed UI & functionality consistency across all touchpoints and branding to make a seamless user experience. I collaborated with tech teams for testing & during the course of development and launch of the website.

Melbourne, Victoria, Australia

Desktop research of 'the user' target market needs. I worked with the stakeholders on conducting generative research, user interviews, facilitating workshops, and developing user journeys, value proposition canvas, succinct reports identifying service improvements.- Planning, preparing and conducting user testing activities, and analyzing results.- Synthesis: Communicating user feedback, UX processes, test outcomes, customer experience maps and idea generation with stakeholders- Implementing the research outcomes into product development.- Highlighting the touchpoints for the users, on the journey with the service.

Melbourne, Australia

UX Research for Ask Izzy, a social platform for people in need.Before a marketing boost, the stakeholders needed to reestablish the users of Ask Izzy.What is Ask Izzy? Who was using the website? how was it helpful? In a collaborative team, We did qualitative research, 1-o-1 interviews.Surveys & collected insights for synth and then presenting to the marketing team.Outcome focused team player and actively engaged in the full process to define and shape the solution.

Melbourne, Australia

The organization was growing from a local charity to spread its reach out and help more people across different users & agencies. Strategic planning for growth & sustainability for the next decade.I worked on identifying the audience and their needs, from the organization’s digital platforms & their pain-points on their journeys.Archetypes of Personas. Customers Journey of archetypes focusing on the values & goals of the organization. I was involved in the stakeholder's team of collating user data & organizing events.I prototyped the interface design &, IA, for the website.Skillset used: User survey & Interviews, Personas, Mind Mapping, Testing and Evaluate., before we move on with next steps.

Melbourne

A team of professionals, UXD & BA's came together for Institute of Enquiring Minds. To evaluate the website traction, user profiles & understand how our user was interacting with the portal.Engaging with the stakeholders, we studied the website and its users. Clear profiles of user personas & their individual needs from the portal weredrawn out, with user interviews & research from their POV.Content Analysis, Card sorting, UI's were all the different steps leading towireframes & testing of the website.

Melbourne, Australia

I worked on multiple projects with rapid iterations. Contributed to all aspects of design, printing & pre-sales support to customers.DM layouts, wireframes, landing pages & social media along with customer engagement.Managed satisfactory deliverables of services in the timelines of the projects. Learned in-depth the usability of SEO, Web Analytics & Mobile Apps.

Melbourne, Australia

• All aspects of graphics dev. Branding, print media artworks.• Contribute in development process by documenting ideas & comments of the customer and interacting with all team members for optimum results.• Organizing printing & development with vendors & overseeing the completion of job to customer’s satisfaction.• Working with team leaders in follow-up of projects & effectively report any in-consistency with the operations. • Assisting teams development with upgrading skills & trainings.

Melbourne, Australia

All new product launch & promotions.Develop promotional posters & coordinate printing.Data Entry of suppliers, stocks, maintaining the systems with completed online order details.Processed sales & order detail with suppliers.

Transform Course, Ux Design

Certificate, Front End Web Development

Master Of Design

Graduate Degree, Home Science