Annie Harvey Email & Phone Number

Nashville, TN, US

• Develop and execute internal and external communication strategies across the digital division & enterprise.

Brentwood, Tennessee, United States

• Develop and execute comprehensive content strategies to drive brand loyalty, engagement and conversions.
• Conduct content analysis and performance using data-driven decisions to optimize content and identify growth opportunities and target audience segments.
• Manage e-commerce user-generated content platform and vendor partnerships ensuring engaging customer experience positively impacting conversion, AOV and brand loyalty.
• Lead and oversee daily activities of product content Q&A support teams that drive sales and loyalty.
• Increased product content Q&A response time by 52%.
• Collaborate with cross-functional teams including marketing, SEO, design, IT, and product development to align content with brand messaging and drive business sales objectives.

Brentwood, Tennessee

• Implemented cohesive brand story and voice across digital channels with clear, concise, audience focused content and copy.
• Analyzed UGC content to optimize product content, improving customer experience, conversion and AOV.
• Optimized merchandising journeys with cross-functional teams including, SEO, merchandising, marketing and design to deliver compelling digital content solutions to drive sales.

Greater Nashville Area, TN

• Developed, executed and managed brand strategy and communication plans in alignment with clients goals and values.
• Created and managed diverse content and copy across multiple channels including, executive speeches, articles, websites, emails, print, and social media ensuring consistent, impactful, messaging for targeted audiences.
• Led professional development sessions on communication, persuasion and influence, personal branding, employee engagement and Emotional Intelligence.
• Created internal business development and content plans that identified growth opportunities.

Greater Nashville Area, TN

• Won "Break Out Performer" Award
• Gained new business and managed customer relationships marketing products and brand.
• Consulted with doctors and staff on a full portfolio of diagnostic testing and resources available.

Greater Nashville Area, Northern Alabama, Southern Kentucky

• Ranked 1st in Nation, Circle of Excellence Winner 2008.
• Won Quarterly Brand Award for 2008.
• Ranked 20th in Nation, 2009.
• Grew and maintained relationships through consultative selling of highly technical gastroenterology lab testing and specialty pharmaceuticals portfolio to physicians.
• Expertise in genetic & serologic lab testing, gastroenterology, Crohn's Disease, Celiac Disease, IBD, IBS & Ulcerative Colitis.

TN, NC, SC, VA

• 2nd in Nation for increasing client revenue and increasing renewal/retention rate to 95%.
• Responsible for implementation, training and account service of medical device to Optometrists and Ophthalmologists.
• Managed team members daily activities and completed performance reviews.

Nashville, TN

• Won “Ring” award for achieving over 103% of goal on two primary products.
• Winner of national spiff based on market share growth for new primary product.
• Trainer for sales reps on book of business, growing relationships and consultative selling.

Tri-Cities Area, TN

• Exceeded performance goal at 108% for growing book of business.
• Ranked 1st in region for primary product Total Rx (TRx) share and volume
• Ranked 2nd in region for secondary product Total Rx share and volume.
• Three-time winner of regional spiff based on New Rx (NRx) of primary product.

Greater Nashville Area, TN

• Developed and implemented marketing communication plans for prominent local, regional and national clients in healthcare, telecommunications and non-profit sectors.
• Wrote content for various formats and channels including, print, email marketing, website and press releases and prepared clients for media appearances.
• Developed and nurtured media relationships, leveraging connections for media placements and brand exposure across channels.