• Develops the ongoing social media strategy and content creation for national and executive social media channels to generate awareness, drive first-time guests and increase membership retention. • Provides creative direction and writes scripts for social media videos focused on a variety of content including: PGA TOUR player testimonials, skin care tutorials, holiday campaigns and member interviews.• Collaborates with digital marketing agency to develop content and audience segmenting for paid social media campaigns and promotional executions.

• Strategically created engaging content for Cold Stone Creamery on Facebook, Twitter, Instagram, LinkedIn and Pinterest to build brand loyalty and drive traffic to 1,000 locations in the United States.• Oversaw social contests and campaigns from ideation through implementation including contests with Warner Brothers, Shark Week and International Delight.

• Strengthened presence on social media by increasing engagement and interaction. From 2014- 2015, the number of Instagram followers increased by 337%. • Managed online discussions by listening to users, reading between the lines and responding in a timely manner to comments, complaints and user-generated content.• Assisted franchisees for all companies within Kahala Brands with setting up social media accounts and advising them on proper social media etiquette and expectations when managing local store pages. This includes developing best practice documents and providing individual feedback.

• Managed the online social media presence for eight nationally franchised companies including: Surf City Squeeze, Samurai Sam's, Cereality, Frullati Café and Bakery, Johnnie's New York Pizzeria, Ranch One, Pizza Fresh and NrGize Lifestyle Café.• Maintained an editorial calendar to effectively manage consistency of messaging for each brand ensuring that the themes and content utilized on social media aligned with strategic goals and messaging for each brand.

• Identified client story ideas to pitch to producers, editors and writers on clients in retail, finance, fitness, nonprofits and beauty related industries • Coordinated and planned media interviews for client coverage on local TV stations, newspapers and magazines• Managed daily posts on Facebook and Twitter for a variety of clients and industries

• Assisted the Recreation Division, Tempe History Museum, Tempe Public Library and the Social Services Division to generate awareness on programs, events and classes• Coordinated and planned events seeking community involvement and participation, including the fifth annual Swimming with Santa event with more than 900 attendees• Created and wrote press releases and content for the bi-weekly Connecting Tempe newsletter

• Created and distributed press releases for city events to more than 800 subscribers• Communicated with various city departments to help them obtain media coverage• Edited and created content for the city newsletter reaching 44,000 residents

• Pitched ideas and events to media outlets for coverage and publication• Applied writing skills to create press releases for distribution• Tracked and calculated generated media coverage for clients

• Organized community events in Phoenix• Informed businesses and residents of the benefits of light rail• Interviewed business owners for features in quarterly newsletters

• Tracked ratings for programs in 85 networks• Presented updated research in weekly sales meetings• Demonstrated ability to handle multiple tasks