Transforming traditional services and channels for the future consumer base, I have created a clear CX Strategy that positions CTTG to best meet the future challenges of our community. Executing innovations in our digital delivery, we are removing high effort experiences for internal and external stakeholders and delivering on expectations that will be a priority for our future customers.My specialised team of 20 manage all PR, media, marketing, major events, customer relations and… Show more Transforming traditional services and channels for the future consumer base, I have created a clear CX Strategy that positions CTTG to best meet the future challenges of our community. Executing innovations in our digital delivery, we are removing high effort experiences for internal and external stakeholders and delivering on expectations that will be a priority for our future customers.My specialised team of 20 manage all PR, media, marketing, major events, customer relations and website / intranet services. Salesforce product owner leading development of platform and rollout across the organisation.Recent projects include the Tour Down Under 2024 Mens Stage 3 start, Carols with 25k attendees, new PR and marketing strategy, a new website (Squiz) and intranet and a fresh internal comms strategy.Invited to present the new CX Strategy at the LG Professionals Annual CX Conference in Sydney (Aug 2023). Show less

Part of a skills-based, volunteer Board leading the development of Kidsafe for new and expanding contracts, improvement, digitisation of operations and annual strategy and planning.Relocation, compensation and business continuity through compulsory acquisition of site for North South corridor (2024)

Part of the start-up SA Virtual Care Service digital health delivery model, leading strategic engagement with key partners across the Dept of Health including SA Ambulance Service, Aged Care and Local Health Networks. Effective co-design of safe and appropriate services alongside consumer network. We created a patient-centric, digital strategy to influence behaviour change in order to reduce ambulance admissions to metro ED’s, reduce ramping and increasing utilisation of alternate… Show more Part of the start-up SA Virtual Care Service digital health delivery model, leading strategic engagement with key partners across the Dept of Health including SA Ambulance Service, Aged Care and Local Health Networks. Effective co-design of safe and appropriate services alongside consumer network. We created a patient-centric, digital strategy to influence behaviour change in order to reduce ambulance admissions to metro ED’s, reduce ramping and increasing utilisation of alternate pathways, resulting in 75% of our patients successfully avoiding hospital admission. Working with Lean methodologies, we successfully implemented an efficient model of care, removing wait times and enhancing clinical outcomes.As a member of the Program Delivery Group alongside SA Health executives, Digital Health SA and SAAS, I delivered a patient evaluation system and reported delivery of quality domains, a consumer-centric approach, achieving patient net promoter score of over 80 within the first 8 months. Show less

My role managed the strategic and operational marketing, communications and engagement platforms of the largest and busiest private hospital in Western Australia.I managed the team that created consumer and patient experience improvements and innovative stakeholder engagement that achieved business goals. Some of the successful change innovations included the change to room service style catering model, introduction of mental health services and development of the radiation oncology… Show more My role managed the strategic and operational marketing, communications and engagement platforms of the largest and busiest private hospital in Western Australia.I managed the team that created consumer and patient experience improvements and innovative stakeholder engagement that achieved business goals. Some of the successful change innovations included the change to room service style catering model, introduction of mental health services and development of the radiation oncology partnerships. I introduced the annual calendar of Patient Information Seminars to Murdoch, providing direct engagement between consumers and specialists with average conversions to elective procedures at 80%.I delivered all consumer involvement platforms to meet National Safety and Quality Health Service (NSQHS) Standards for accreditation including the improvement of consumer-led decision making in the hospital, patient involvement in health care choices and community participation, leading to and nil recommendations. A key focus of my role was the employer value proposition for nursing and clinical caregivers. The successful Heart of Murdoch campaign was a finalist in the PRIA Golden Target Awards 2021. Show less

Key strategist of the modern brand of the hospital; curated effective public relations to promote historical significance alongside cutting edge clinical excellence and the boutique patient experience.Developed the optimal reputation for key specialty areas of excellence to create the premium hospital of choice for doctors, patients and staff.Manage all consumer programs to successfully pass hospital accreditation with no recommendations, including establishing and Chairing the… Show more Key strategist of the modern brand of the hospital; curated effective public relations to promote historical significance alongside cutting edge clinical excellence and the boutique patient experience.Developed the optimal reputation for key specialty areas of excellence to create the premium hospital of choice for doctors, patients and staff.Manage all consumer programs to successfully pass hospital accreditation with no recommendations, including establishing and Chairing the Hospital’s Consumer Advisory Group. Show less

Served a two-year tenure as appointed by the AWL SA Board. The Risk and Governance Committee assists the Board in carrying out its duties by providing independent and objective review, advice and assistance in strategy setting and planning, developing Board policy, overseeing and monitoring risk management and governance processes.

After identifying an opportunity in the market, I opened Dogcity Daycare in early 2010 to offer daycare, socialisation and play for urban domestic dogs. Our facility developed rapidly since inception and we introduced new business development areas of grooming services, dog training, pet supplies and dog exercise programs. Dogcity Daycare was sold in November 2013 to new owners.