Harvey S. Perello Email & Phone Number

Manage SPS’ education program designed to increase conservation literacy, instill an appreciation for nature, and teach basic and transferable skills to pursue environmental education among formal and non-formal educators in the Philippines.Leads the organization’s climate change adaptation and mitigation training programs designed to empower both formal and informal educators, and the Filipino youth to improve climate change literacy in the country, to play an active role in raising awareness about the climate crisis, and in building climate-resilient nation through community-based initiatives.

Worked with the Charleston County Government, the College of Charleston, South Carolina Aquarium, and South Carolina's Department of Natural Resources in understanding the climate hazards Charleston is facing, how the marine ecosystems are impacted by climate change, how coastal ecosystems are helping the city adapt to the crisis, and strategies that helps the county become more resilient.

Processed and analyzed video footage captured during ACROBAT surveys in the Palmer Deep Canyon, Antarctica, to assess the presence of the tunicate, Salpa thompsoni, with the ultimate goal of better understanding the physical mechanisms influencing this important biological hotspot.

•Created the company’s growth marketing strategy to usher the organisation towards financial sustainability •Leads the organisation’s integrated marketing team overseeing four different functions: Performance Marketing, Customer Service, Business Development, and Creative/Content Marketing•Created the company’s annual content calendar which serves as one of the key pillars of its marketing strategy •Creating and adjusting the company’s performance marketing media plan and strategy covering Facebook, Google, and Youtube Ads•Enhancement of the customer service from answering inquiries, subscriber onboarding and activation, and sustaining efforts•Manages and improves the organisation’s marketing automation efforts in accordance with the customer journey’s key and important milestones •Conceptualises inbound marketing events designed to gather high quality leads while establishing the company as one of the thought leaders in the industry•Improves the lead management process of the organisation to ensure that all leads would become actual conversions while at the same time creating programs to increase our customers’ lifetime value•Created and revised JDs for the additional manpower needed by the team and is the hiring manager in-charge for Marketing

• Handled 20+ brands under the financial, automotive, telecommunications, fashion, retail, food and beverage, and technology industries• Created data-driven media plans and oversaw brand awareness, engagement, lead generation, and conversion / acquisition campaigns• Analysed and created performance benchmarks based on historical data to ensure the cost-effectivity of every social media campaign• Conducted deep-dive analysis on the campaign data to extract useful insights, sound and effective recommendations, and needed action plans on how to improve the performance of the brand’s digital marketing efforts• Created organisational processes for the local operations team to assist the Operations Director for APAC• Served as a direct supervisor of the campaign managers of the operations team ensuring that their performance, development and growth is closely monitored• Created and monitors Performance Improvement Plans (PIPs) for campaign managers who are failing to meet the basic expectations of their job description to help them improve and reach their full potential as member of the Company•Screened both Campaign Manager and Account Manager applicants to ensure they are fit to the company’s needs, goals and objectives, and culture

•Head of the digital marketing team of one of the Company’s luxury business units• Monitored and analysed the business unit’s digital data touch points through GoogleAnalytics, Facebook Insights, and social listening tools• Created and executed digital marketing strategies, tapping different advertisingmediums such as Google Ads (search and display ads), Facebook Ads, influencermarketing, programmatic, Spotify advertising, and other relevant platforms• Supervised the creation of creative / art materials such as promotional videocontent, posters (static and animated), newsletters, etc., while ensuring that the Company’s branding guidelines are strictly followed and designs are at par with current industry standards• Conceptualised events designed to create or sustain revenue channels with the help of the Company’s Branding Team• Oversaw the public relations (PR) efforts of the business unit to ensure that there’s enough media mileage for the key events of the Company•Simultaneously acted as interim Traditional Marketing Manager for the business unit; planned, managed, and oversaw the out-of-home (OOH), cinema, TV, and radio advertising efforts•Monitored and evaluated the performance of the organisation’s digital marketing team members to ensure that their contributions created the much-needed impact to the organisation

• Head of the digital marketing team and is one of the key executives in-charge tooversee the development and creation of the Company’s in-house digital platforms andproducts• Led the Company’s rebranding initiatives to help develop its image as a globally-competitive technology solutions provider• Led the branding initiatives of the Company’s cryptocurrency/blockchain line-of-business which is now a globally-renowned customer loyalty ecosystem• Organised and led the Company’s on-ground efforts by mounting events whoseattendees ranged from 20 to 350+• Managed the local public relations (PR) efforts of the business unit to ensure thatthere’s enough media mileage for the key events of the Company• Retained responsibilities as Digital Marketing Strategy Manager (see below)

• Built the Digital Marketing Team from the ground up, including the creation ofprocesses that it needs, establishing sales targets, creating the organisational structure, and hiring competent professionals fit for the Company’s goals and objectives• Created and implemented digital marketing strategies which include Google Ads (Search and Display Ads), Facebook Advertising, Content Seeding efforts (through Outbrain), and content marketing for the Company and its clients• Monitored and evaluated the performance of the organisation’s digital marketing team members to ensure that their contributions created the much-needed impact to the organisation• One of the key individuals overseeing the creation and management of the Company’s digital solutions which include app development, e-commerce, and customer loyalty solutions; likewise provided relevant inputs and guidance in improving the UI/UX of said platforms

Makati, Philippines

• Built the P&V Team from the ground up, including the creation of processes,organisational structure, and hiring competent professionals fit for the Company’sgoals and objectives• Created content guidelines and quality assurance processes for the local team whichproved effective and were later mirrored by the division’s counterparts in theSoutheast Asian market• Led the ideation of the division’s content strategies which include the creation andexecution of the web and social media’s content calendar• Proofread the content created by the P&V Specialists before publishing them onwebsite• Trained and mentored newly-hired employees and interns to ensure that they perform and deliver their tasks effectively and efficiently

Manila, Philippines

• Assigned as the Marketing Technologies Division POC in the Philippines and wasthe product manager of the Company’s iBeacon, WiFi, and Social CommunityAdvertising solutions; Also the project lead in the engagements of said platforms• Productised said marketing technologies to easily position them within brands’marketing ecosystem, to help meet their goals and objectives• Created online-to-offline (O2O) strategies by integrating said advertising solutionsto the rest of the products that the Company offers• Spearheaded the Company’s Big Data efforts by maximising the collection of SocialMedia Data, and Cookie Data (through the Data Management Platform) to be usedfor data-driven advertising strategies• Worked with different brands and had the opportunity to lead the Company’sengagement with the country’s biggest conglomerate• Took charge of the initial screening and interviews of applicants for junior businessdevelopment roles

• Worked with the country’s biggest publishers such as ABS-CBN, inquirer.net, CNNPhilippines, Summit Group, PhilStar, and 200+ other websites/blogs to ensure thatthey monetised their traffic by maximising their ad placement inventories• Helped the Sales Team and the Head of Business Development in tapping the right publishers based on website traffic, audience’ interests, and content for the brand’sneed for premium advertising placements• Created beneficial partnerships with new publishers to increase the Company’swebsite portfolio and ad inventories• Managed the Company’s digital ad portfolio by being the Regional Team’s primarypoint person for product cascades and updates• Assisted the Sales Team in technical product pitches to ensure that the Company’sadvertising solutions were thoroughly positioned and to guarantee the success of the presentation

25 Adb Avenue, Ortigas Center, Pasig City, 1660 Philippines

Assisted and monitored the progress of a minimum of 150 students who were studying Diploma of Business and Management in Australia.Conducted course walk-throughs and discussed course topics to ensure the students’ understanding of the course material and gave academic feedback to students' assessments. Also coordinated and managed multiple tasks which have to be done to ensure the fluidity of support that is given to all students of the enterprise.

4 - 8Th Floor, Glorietta 5 Bldg., Ayala Avenue, Makati City

Trained and assisted new employees after they've gone through the Product Training and ensured that they are fit for the job before they get endorsed to Production.Provided weekly and monthly deep dive analysis to the whole Transition Team; worked closely with Transition Team Leads and Senior Team Leader to identify opportunities and come up with an effective action plan.

4 - 8Th Floor, Glorietta 5 Bldg., Ayala Avenue, Makati City, Philippines

Provided over-the-phone assistance to US based customers subscribed to High S!peed Internet Access, IP Television and Voice over IP.

Bachelor Of Arts In Sociology

Bachelor Of Science - Bs, Environmental Science - Earth Sciences, Minor In Marine Conservation And Management

Bachelor Of Science (Bs), Hotel And Restaurant Management