Hello and welcome to my LinkedIn profile! My career has been an exciting journey of growth, driven by a passion for creating value through strategic leadership, innovative solutions, and building strong teams. With over a decade of experience in marketing and operations, I’ve had the privilege of making meaningful impacts across startups, agencies, and now as a consultant.It all began at Helium, where I dived into the world of brand activation and marketing. This experience laid the groundwork for my role as District Business Manager at MAL Pakistan, where I refined my sales skills and gained deep insights into diverse market dynamics and Distribution Networks.The next chapter at Bullseye DDB marked a pivotal moment in my career. As an Account Director, I led the strategic planning and execution of over 50 brand launches and market activities, managing a 300-million portfolio across both urban and rural markets. My focus on building strong client relationships led to a 20% increase in annual revenue and a 95% client retention rate. My love for technology also shone through, as I developed innovative solutions that boosted brand visibility by 30% and increased sales by 25%.Eager to explore new challenges, I joined Retailo Technologies as an Entrepreneur in Residence. Here, I transitioned from marketing to operations, playing a key role in scaling the company’s infrastructure. As Strategy Manager for Operations, I optimized warehousing, logistics, and last-mile delivery, which led to my role as Marketing Manager for Saudi Arabia and Pakistan. In this role, I developed and executed strategies for corporate branding and customer acquisition, driving significant growth.Now, I’ve embarked on the most exciting chapter yet— Working as a Business Consultant for Eventions Merchandisers. EVM specialize in planning and executing brand activations, corporate events, and giveaways. My journey has come full circle, and I’m thrilled to apply everything I’ve learned to help brands connect with their audiences in meaningful ways.Throughout my career, I’ve been driven by the desire to make an impact—whether it’s improving business processes, driving growth, or empowering teams. I’m always excited to connect with like-minded professionals who share my passion for innovation and success. Let’s connect and explore how we can create something extraordinary together!