Senior Marketing Manager
CurrentMarketing Developing and maintaining watches brand Tommy Hilfiger, Hugo boss,Coach,Lacoste,Scuderia ferarri,Nixon for marketing strategies to achieve company obqectives. Conduct customer research, market research, competitor benchmarking and develop new marketing channel. Identify opportunities to reach new market segments and expand market share through branding, advertising, event , Exhbition and other related activities- Design, implement, and facilitate annual marketing plans for the company.- Plan and administer the company s marketing budget and keep cost in control. Develop promotional material according to specijc market or customer- recuirements, including print, online, electronic media and direct mail.- Establishes and maintains partnership with key strategic partners.- Reviews and analys sales performances againts program to determineeffectiveness.- Focus on the branding principles and tactics through multichannel marketing. - and close koordination with partners media, bank, etcBusiness Development- Identify and negotiate new & renewal of existing best position shop space in accordance with the business growth plans- Managing a brand portfolio of stores through a range of different shopping mall development- Commence early negotiations with new shopping malls under development to ensure best negotiated position & leasing schedules- Draft leasing forms including but not limited to Letters of Intent (LOI’s), , Malls Representation Agreements, Co-Broker Agreements,Referral Agreements, Listing Agreements and other related Leasing Documents- Have on-going communications with existing malls database to discuss local expansion,relocation, and outside market expansion and track through Oldham Goodwin’s CRM leaseexpiration dates, future plans,- Working closely with internal & external teams on new store openings / ensure best practice / open on time / cost reduction- On-going meetings with Mall Management to discuss portfolio performance