Empowering data-driven decisions through strategic marketing leadershipDirector of Stories: Lead a dynamic team, creating an environment where creativity and innovation thrive.Producer of Digital Growth: Manage digital strategies, fine-tuning every element to drive growth.Sales Performance Editor: Capture key sales data, aligning metrics with marketing impact.Social Media Cinematographer: Turn social content into compelling narratives that boost brand presence.Creative Visionary: Design campaigns that blend data with storytelling to captivate audiences.Brand Scout: Position our brand uniquely in the market, making it the star of the analytics landscape.Pitch Deck Architect: Craft tailored pitch decks for prospective clients, showcasing our value and insights.Cross-Functional Collaborator: Align with Sales, Product, and Data Science for cohesive storytelling.Budget & ROI Director: Maximize marketing budgets for standout returns on every campaign.Executive Storyteller: Turn data into engaging stories that inform and inspire stakeholders.

Oversaw the development of marketing promotions and campaigns.

Spearhead the organization's Digital presence, Creative development and Brand strategy

Lead the Digital Marketing team to drive online revenue generation and customer engagement.• Developed Habitat's ReStore e-commerce (www.habitatrestore.ca) providing curbside and online shipping solutions to generate essential revenue during the Covid-19 pandemic • Manage all Digital Operations and Applications • Assist Fundraising, Family Services, Volunteer Services teams to achieve their goals through digital channels

Strategically developed, implemented, and monitored digital marketing initiatives

Consistently delivered Year-over-Year revenue growth. Planned and managed the marketing calendar & budget while overseeing all marketing initiatives, including concept development and execution of Local and Global Advertisement Campaigns, Digital Marketing & Retail Marketing.