My journey into influencer marketing began back in 2016 with a collaboration between Tia Lineker and Rixos The Palm Dubai. The deal? A gifted stay in exchange for three IG Stories and two IG videos.The result? Huge engagement. A 2X spike in daily direct bookings within 48 hours of going live.Great success.From that first campaign to now, our work has reached over 100 million people globally. And it all started in the last three months of 2016. At the time, I was in Dubai working for Rixos, and as my contract was coming to an end, I had a moment of clarity. I realized I was consistently booking influencer deals that were driving incredible results—results you could measure and see in real-time.That experience opened my eyes to the raw power of influencer marketing, a space that was still just finding its feet back then. I saw the potential, seized the moment, and jumped right into it.Back in London, it became crystal clear to me: I wanted to help other brands harness this same power. And just like that, Reaction Lab was born.I started Reaction Lab as a freelance consultancy, and today, it’s evolved into something special — a nimble, results-driven collective that’s all about influencer marketing without the fluff. Here’s what Reaction Lab stands for today:- An award-winning remote-first, global team of 5 talented powerhouses. - $1M in attributable revenue generated for our clients.- Specialists in the health & wellness and home categories.We’re not just another marketing outfit. We’re a hands-on, no-nonsense team that has worked alongside incredible brands like Seed Probiotics, Nustone Paving, Dermatica Skincare, and Scentbird Fragrances to create influencer campaigns that actually move the needle.Almost 8 years in, and it still feels like we’re just getting started. There are so many exciting projects on the horizon, and we’re all in for it.So, if you're looking to grow profitably with influencer marketing and are tired of the usual marketing mumbo jumbo, let’s chat. Reach out—I’d love to hear from you!https://calendly.com/hasan-rlmHasan@reactionlabmedia.com