Hasan Mutlu Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Responsibilities:- Developing and implementing strategic sales and marketing initiatives to driverevenue growth and market expansion within the aviation sector- Collaborating closely with clients to understand their business objectives, aligningmarketing efforts with their brand positioning, and delivering tailored solutions thatmeet their unique requirements- Utilizing data-driven insights and analytics to evaluate marketing effectiveness,measuring ROI, and refining sales and marketing strategies for maximum impact- Providing expert guidance and support to internal teams and clients on marketpositioning, branding, pricing, and promotional activities, ensuring consistentmessaging and a compelling customer experience

Ireland

Responsibilities:- Leading the operations in Ireland with full P&L accountability, generating >50 m EUR revenue - Building strategic partnerships with leading brands - Assessing market conditions for potential opportunities and risk factors- Identifying key growth opportunities through diligent market analysis and trend evaluation- Optimizing sales methods to acquire, develop and retain customers- Establishing pricing and delivery terms based on current market trends and costsKey Achievements:- Increased Turkish Airlines’ market share in Ireland by 50% during pandemic, restructuring the operations - Led the fastest recovery after pandemic in Ireland among the legacy carriers, increasing the capacity by 15% and the profitability by 30% compared to 2019- Led the sponsorships like 3Arena, Cricket Ireland etc which brought about 50% increase on TK’s brand awareness in Ireland- Built strategic partnerships in the Irish market and Increased Turkish Airlines’ rank from #8 to #1 in terms of sales volume in top 3 Travel agencies in Ireland

Istanbul / Turkey

Responsibilities:- Coaching and mentoring sales teams to deliver confident, assured face-to-face selling across various B2B and B2C platforms.- Advising improvements to achieve the sales targets of the company- Formulating plans to create trainings for the sales personnel (outstations) Key Achievements:- Developed trainings for Country and sales managers - Built-up a development program for the worldwide offices and the managers, covering all commercial, operational and financial aspects - Led the preparation process of the “Country Manager’s Manual”

Tokyo

Responsibilities:- Coaching and mentoring sales teams to deliver confident, assured face-to-face selling across various B2B and B2C platforms.- Advising improvements to achieve the sales targets of the company- Formulating plans to create trainings for the sales personnel (outstations) Key Achievements:- Developed trainings for Country and sales managers - Built-up a development program for the worldwide offices and the managers, covering all commercial, operational and financial aspects - Led the preparation process of the “Country Manager’s Manual”

Almaty, Kazakhstan

Responsibilities :- P&L accountability for the entire operations in Kazakhstan generating >50m USD revenues through scheduled and >30m USD through charter flights- Leading the most intensive charter operations of TK, from 12 different cities of Kazakhstan- Building strategic partnerships with leading key trade partners in the market- Vice chairman of the Turkish-Kazakh business AssociationKey Achievements:- Introduced charter operations from Kazakhstan (12 cities) to Turkey (3 cities) that generated >30m USD revenues every year in addition to the scheduled flights- Increased Turkish Airlines’ market share from 10% to 25% in 4 years, ranking up to #1 from #5 in terms of sales volume of the travel industry - Implemented strict revenue management policy due to capacity restrictions in KZ that brought about the highest profit margin in TK network- Launched cargo operations that generated additional >10m usd annually

Lagos, Nigeria

Responsibilities:- Leading the new route with full P&L accountability - Establishing the offices in Lagos & Abuja - Setting up sales channels - Assessing market conditions for potential opportunities and risk factors - Building strategic partnerships with key clients and stakeholders- Structuring the incentive and marketing strategies according to the Nigerian market expectations and conditionsKey Achievements:- Launched Lagos flights and established the sales offices in Lagos & Abuja- Introduced the product and flights to the stakeholders, utilizing different marketing tools - Set up and launched DCS system & e-ticketing in Ng- Cut costs by effectively negotiating with vendors to optimize savings- Turned around -5% loss in year one, up to 5% profit in year 2, through customer focused propositions and end to end commercial and operations execution

Beriut / Lebanon

In charge of all sales & operational process.

Ankara, Turkey