- Overseeing a team to ensure alignment with Coca-Cola's set charters and strategic goals. (experimentation, audience planning, and data collection)- Engaging in succession planning by training individuals for my previous role to ensure seamless knowledge transfer

- Leading the whole digital team and overseeing strategic deliveries and plans for Coca-Cola Pakistan (Coke, Sprite, Fanta, Roar & Fuze) - 76% Cost Saving.- Forging strategic partnerships with key players such as Google, Meta, TikTok, etc.- Orchestrating the media launch of the latest season of Coke Studio Pakistan whilealso creating its deployment strategy. 40%+ lowered CPTR.

- Managing and training a team of individuals responsible for media buying and performance for Telenor Pakistan - Telco.- Acquiring new business by opting in pitches and creating strategies for potential clients. 80% Win Rate in Pitches.

- Managing the Digital front for FCEPL (Engro), Telenor, KIA Lucky Motors and Adamjee Life Insurance.- Contributing towards group level goals to sell different digital products.

- Using Programmatic (DV360) and Meta Ads to enhance performance and optimization for FCEPL (Engro) and KIA Lucky Motors.- Creating media plans and executing them for clients FCEPL (Engro) and KIA Lucky Motors

- Devising media strategies and executing them for different brands of Reckitt Benckiser, Hyundai, K&Ns, Nandos, Unity Foods, Atlas Honda etc.- Providing AdWords and Ads-Manager support to clients.

- Strategized and executed digital plans for brands especially of Reckitt Benckiser. (Durex, Harpic, Dettol, Mortein and Cherry Blossom)- Managed social media, created content and serviced clients for Reckitt Benckiser’s Mena Region. (Vanish, Finish, Harpic and Durex)

- Created digital media reports for brands of GSK (Paradontax, Sensodyne, Physiogel and Panadol).

- Created social media content calendars for Canbebe and Soneri Bank- Helped in Ideation and crafted communication strategies for upcoming campaigns

- Constructed Digital strategies for various brands and executed them.- Dug out consumer insights through research.

- Revamped and designed sales pitches, carried out through emails and cold calling. - Up-sold and cross-sold solution based products to current clients.