Founded consumer products company to incubate and grow innovative brands in fast growing categories. Recruited and lead highly qualified former healthcare/beauty executives to create a small but skilled team to manage the brands.Led end-to-end process of creating new brand for heartburn relief, TummyZen, including identity, packaging, advertising, marketing materials, formulation of product, sell-in to retailers, operating partner selection, distribution, logistics, financial planning, and other activities in moving from concept to product launch at retailers nationwide (~18,000 doors ) Expanded product portfolio through the acquisition of the SoCozy brand of haircare products and its integration into Eli's existing operational framework. SoCozy is available at Target, CVS, Kroger, HEB, Weis, Meijer, Amazon, and other retailers nationwide. Leading team efforts on growing SoCozy into the #1 brand in kid's haircare in America. Successfully raised funding from various sources in two Rounds. Investors include the former Chairman & CEO of a Fortune 200 CPG company, the Whitney Investment Fund, the former President of the NFL Players Union, the founder and former CEO of a leading publicly-listed OTC Healthcare Products company, current CEOs of three different successful mid-sized companies, and Yale University's YEI Innovation Fund

Led 30+ member cross-functional teams in design, development, commercialization and market launch of over 40 new phones,plans and enhancements across four sub-brands, driving 128% revenue growth and a 97% increase in subscribersSelected as Lead for top priority projects including launch of 4G devices and plans (prepaid’s first unlimited 4G), introduction of multi-brand strategy (repositioned existing brands and created two entirely new brands), and withdrawal of the CommonCents brand from the market (with record low customer churn)Recognized as the go-to-person for determining feasibility and operational coordination, performing execution planning, coordinating cross-functional integration, and gaining executive buy-inWinner of numerous ‘i-Recognize’ awards in the following categories : “Leadership” , “Excellence”, “Teamwork”, and “Contribution to Company Success”, for projects including launching of Broadband2Go subbrand in record time, Introduction of Throttling on BeyondTalk, Launch of first Virgin Blackberry service, Decommissioning of Common Cents with low churn, and Creation of payLo subbrand*Full-time from January 2010 to August 2012. Part-time thereafter (enrolled in full time MBA).

Managed the entire company’s new product and project pipeline; Convened and facilitated Initiative Review Committee meetings, comprised of company’s CxO level executives, to provide approval and direction on pipeline.Managed three full time analysts, overseeing IT in-take process, data reporting requests and database updatesCoordinated planning, design and execution of projects in pipeline as the Chair of the Weekly Execution Forum as well as the Corporate Project Management Council.*Company acquired by Sprint in 2010.

Managed launch of new lending products and enhance features of existing products including Margin Lending, Loan Management Accounts, and Securities Lending. Leveraged Six Sigma methodologies to enhance efficiency.Conceived, designed and developed the “Business Integration Team” and “Post Implementation Review” methodologies which were adopted by Bank Group as standard procedure for gathering project requirements and measuring project successManaged internal and external communication strategy and designed all customer-facing presentations for the Head of the Global Securities Based Lending division.

Redefined Merchandise Classification strategy for Limited Brands (Victoria's Secret, Bath & Body Works, Express, The Limited, and Henri Bendel), managing a seven person team in the creation of a common structure for classifying products and storing merchandise data across multiple brands and systemsCo-authored the Cap Gemini Ernst & Young “World Wealth Report Executive Brief,” analyzing behavior in the high-net-worth market and monitoring macro-economic trends (published in March 2004)Worked with clients including State Farm, Reebok, Meijer, and First Republic Bank to identify new markets for expansion,emulate industry best practices, identify process improvements, increase cross-sell/upsell and reignite growth*Titles/Promotions: Analyst in Strategic Research Group (2003-2004), Consultant in Strategy & Transformation Group (2004-2005), Senior Consultant in Strategy & Transformation Group (2005-2006)