Founder, President And Ceo
CurrentFounded consumer products company to incubate and grow innovative brands in fast growing categories. Recruited and lead highly qualified former healthcare/beauty executives to create a small but skilled team to manage the brands.Led end-to-end process of creating new brand for heartburn relief, TummyZen, including identity, packaging, advertising, marketing materials, formulation of product, sell-in to retailers, operating partner selection, distribution, logistics, financial planning, and other activities in moving from concept to product launch at retailers nationwide (~18,000 doors ) Expanded product portfolio through the acquisition of the SoCozy brand of haircare products and its integration into Eli's existing operational framework. SoCozy is available at Target, CVS, Kroger, HEB, Weis, Meijer, Amazon, and other retailers nationwide. Leading team efforts on growing SoCozy into the #1 brand in kid's haircare in America. Successfully raised funding from various sources in two Rounds. Investors include the former Chairman & CEO of a Fortune 200 CPG company, the Whitney Investment Fund, the former President of the NFL Players Union, the founder and former CEO of a leading publicly-listed OTC Healthcare Products company, current CEOs of three different successful mid-sized companies, and Yale University's YEI Innovation Fund