Fitnet App is a decentralized AI fitness platform designed to help coaches build a healthy lifestyle for their trainees. I Led the cross-functional team to achieve a 50% retention rate for activated trainees and a 75% for activated coaches. Additionally, we increased the client base of key coaches by 4 times in 6 months using growth loops and WOM.

Led the marketing team to successfully execute three campaigns, resulting in a 50% increase in sales in the first 6 months compared to the previous period.

Led the launch and paid growth strategy for new products, utilizing various media channels including social media and Google, to increase brand awareness, generate interest, and drive conversions. Successfully executed campaigns resulting in a 16.44% decrease in CPM, 37.5% in CPC, and an increase of 31.48% in CTR across 8 platforms in 2 markets.

Accelerated company growth through data-driven decision-making, establishing and monitoring KPIs, collecting and analyzing user data, and optimizing products. Successfully launched new products contributing to an 11% increase in monthly orders, a 1.6% increase in user retention rate, and a 43% growth in monthly new users.

As a founder and CPO at Tally, I led the development of a digital loyalty system for restaurants that utilized gamification techniques to drive customer retention. Through our platform, we successfully secured partnerships with over 25 top restaurants in Damascus and helped them grow their businesses by increasing their customer retention rate by at least 15%.

As an early employee at Tafaseel, I played a crucial role in team building and training, while also overseeing premium client operations. My responsibility was collaborating with our cross-functional teams to create innovative marketing and campaign strategies that resulted in significant growth for our clients. We achieved an x3 growth in the number of clients in a year (from 15 to 45).

Spearheaded the planning and implementation of entrepreneurship and freelance projects aimed at developing the skills of youth, playing a key role in empowering the next generation.Through initiating and managing 4 projects, we reached 250 beneficiaries in 4 governorates.