Hasani Smith Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Greater Chicago Area

Skokie, Illinois, United States

Demonstrated outstanding project management expertise, reducing the workload of senior management, and enabling them to focus on things outside of marketing, such as admissions ​Completely overhauled our email marketing processes and strategy by transitioning from text-based email to HTML-based layouts, enhancing the visual appeal and professionalism ​Directed the creation of a new logo commemorating the 35th Anniversary of CSI, reinforcing the institute's brand identity ​Managed all social media posts for CSI across multiple platforms including Instagram, Facebook, X, and LinkedIn​Acquired proficiency in WordPress by making website updates including copy edits, chart modifications, and file uploads. This has increased the efficiency and speed in which site changes are made

Greater Chicago Area

• Worked within the Acquisition arm of the Zacks marketing team. Focused on lead generation.• Managed external relationships with marketing partners. Negotiated cost, spend, campaign scope/length• Internally reported on the performance of campaigns• Orchestrated and managed display, dedicated email, newsletter advertising, native, VSL's, podcast ads

Greater Chicago Area

Greater Chicago Area

• Managed a team of three marketing coordinators who are responsible for daily communications with vendors and making sure campaigns deploy timely and accurately. These marketing coordinators report directly to me• In addition to team management, I was responsible for executing clients’ requests for special needs pre-deployment or post-deployment. • Main point of contact between vendors and MMI when issues occur and problems need to be solved. I make sure daily operations (such as reporting, campaign execution) run smoothly and individual responsibilities are being carried out in satisfactory manner

Greater Chicago Area

• Responsible for managing a database of millions of email addresses from opted-in consumers• Helped integrate our data management platform with various ESP (email service provider) platforms. • Queried data (for organizational purposes) and manually deployed millions of emails per day in order to improve our list quality• Analyzed deliverability of our campaigns by becoming knowledgeable about various ISPs, domain names, and IP reputation

Greater Chicago Area

• Managed and oversaw the creation and execution of hundreds of direct email marketing campaigns for various clients of Measured Marketing Inc.• Had daily communications with both clients and partners in order to make sure deadlines were met and client expectations were fulfilled • Became a leader in my department and orchestrated and led bi-weekly meetings in order to vocalize new company initiatives and gain employee feedback

Chicago, Il

• Watched and analyzed focus groups in order to pull meaning and help make recommendations for clients of Hunter-Miller Group Inc.• Specialized in researching and analyzing Millennials as a demographic group in order to provide Hunter-Miller Group with a better snapshot of that target• Helped in the creation of newsletters that go out to various past and present clients of Hunter-Miller Group Inc.

Bachelor Of Science (B.S.), Marketing, Minor In Economics

Education record

High School Diploma