Product Manager
Current- Formulate and execute the vision and strategy for Beko UK's primary product category, Refrigeration, to drive operational excellence.- Regularly communicate product evolution, performance, and strategic direction to key stakeholders.- Conduct market monitoring and competitive analysis to anticipate industry trends.- Develop comprehensive range and category architecture to sustain market leadership and expand into strategic sub-segments.- Perform in-depth analysis and track key… Show more - Formulate and execute the vision and strategy for Beko UK's primary product category, Refrigeration, to drive operational excellence.- Regularly communicate product evolution, performance, and strategic direction to key stakeholders.- Conduct market monitoring and competitive analysis to anticipate industry trends.- Develop comprehensive range and category architecture to sustain market leadership and expand into strategic sub-segments.- Perform in-depth analysis and track key metrics, including market share (volume and value), price index, and product mix across series and profitability.- Define market positioning for refrigeration products through a consumer-centric pricing framework.- Create and deliver compelling presentations to retailers, driving the launch of new technologies and platform changes.- Collaborate with brand and trade teams on pre- and post-launch planning, asset development, and consumer benefit communication.- Present local market dynamics, consumer insights, and competitor activities to HQ teams to secure budget and resources.- Oversee range management, ensuring smooth phase-in and phase-out processes.- Conduct feasibility studies to assess the consumer and commercial viability of new ideas.- Collaborate closely with HQ global and regional teams to ensure alignment with global product targets. Show less
