Driving continuous excellence and new business opportunities for the Direct Motor Interests (DMI) operations of Jardine Cycle & Carriage, which covers Singapore, Malaysia, Myanmar and Indonesia.

Expanded involvement and scope to cover strategic projects in Business Excellence & Transformation.

Heads the Brand & Strategic Communications unit covering Brand Management, Communication Channels Management, New Business (eCommerce), Sustainability and Business Transformation amongst others. Areas of brand and sustainability involves regional work.Key initiatives:1. Sustainability - initial strategy formulation at the Group level across Jardine's automotive businesses in the region and translating that into something which can be operationalised by business units.2… Show more Heads the Brand & Strategic Communications unit covering Brand Management, Communication Channels Management, New Business (eCommerce), Sustainability and Business Transformation amongst others. Areas of brand and sustainability involves regional work.Key initiatives:1. Sustainability - initial strategy formulation at the Group level across Jardine's automotive businesses in the region and translating that into something which can be operationalised by business units.2. Branding & Marketing - oversee Cycle & Carriage branding covering Singapore, Malaysia, Myanmar. Development of brand health tracker within Singapore, with the goal to replicate across the other markets. Development of standardised marketing campaign measurement for all brands (Mercedes-Benz, Mitsubishi, Kia, Citroen, DS, Maxus) to measure effectiveness, ROI and for cross-team learning.3. Communication Channels - manage Cycle & Carriage Singapore’s owned channels, i.e. social media, SMS, eDM, mobile alerts.4. New Business - launched Cycle & Carriage Singapore’s online business on popular eCommerce platforms and managed its own eShop; oversee store & product mgmt, inventory mgmt, sales & promotion mgmt, reporting & analytics.5. Customer Correspondence Unit - led the transformation of the correspondence unit, including putting in place several SOPs, process automations, reporting & monitoring systems with a high-performing team.6. Personal Data Protection - supports the Data Protection Officer in PDPA governance and compliance, as well as raising staff awareness of PDPA matters. Show less

Led Cycle & Carriage's year-long 120th Anniversary celebrations across the region (Singapore, Malaysia, Myanmar), which also involved the launch of its new brand promise of 'Exceptional Journeys'.Heads the Brand & Strategic Marketing unit, covering the management of the Cycle & Carriage brand, management of communication channels and driver of transformation projects, in particular to streamline customer processes across the organisation.

Heads the Marketing division that oversees all through-the-line advertising. Lead for cross-functional teams, working with depts from across the organization. Oversees 3 key areas of work - Brand & Strategy, Marketing, Service Centre Transformation. Brand & Strategy - partook in comms strategy development for the short, mid & long term. Co-developed the new Brand Corporate Identity Manual, which includes brand identity, positioning, segmentation, messaging and visual… Show more Heads the Marketing division that oversees all through-the-line advertising. Lead for cross-functional teams, working with depts from across the organization. Oversees 3 key areas of work - Brand & Strategy, Marketing, Service Centre Transformation. Brand & Strategy - partook in comms strategy development for the short, mid & long term. Co-developed the new Brand Corporate Identity Manual, which includes brand identity, positioning, segmentation, messaging and visual identity.Marketing - Lead for all integrated marketing campaigns, which has clinched 10 marketing awards locally and regionally. End-to-end mgmt from research through to conceptualization, execution and evaluation. Drive integration across all customer touchpoints & comms channels, both online and offline (includes full spectrum of digital marketing). Relationship management of creative, research and media buy agencies as well as manage the contracts with them.Transformation - co-led the service centre and annual statement revamps using design thinking to become effective channels of communication. Also team lead on the multi-agency group organising the Public Sector Transformation Awards, Reception & Convention. Show less

Media & Publicity Dept, Communications Group

Social Programmes Directorate. - Worked directly with DPM Tharman for his IMF/World Bank meetings at Washington D.C.- Speechwriter for DPM’s Budget Roundup speech and involved in development of communication collaterals.- Championed social policies, in particular the formulation and review of retirement policies.- Worked with multiple organisations, such as IRAS and the Association of Banks, on policy implementation.- Drove process changes to improve efficiency and… Show more Social Programmes Directorate. - Worked directly with DPM Tharman for his IMF/World Bank meetings at Washington D.C.- Speechwriter for DPM’s Budget Roundup speech and involved in development of communication collaterals.- Championed social policies, in particular the formulation and review of retirement policies.- Worked with multiple organisations, such as IRAS and the Association of Banks, on policy implementation.- Drove process changes to improve efficiency and customer-centricity. Show less

Social Programmes Directorate

Policy Dept- Drove CPF policies right from ideation through to final Ministry approval- Extensive stakeholder engagement with operational, legal units and ministries- Accompanied the Deputy CEO for the World Pension Summit in Amsterdam

Policy Dept

Led overseas learning exchanges with the student unions of Harvard, Yale, MIT, Columbia and UConn.Part of Executive Committee that deliberates on student policies and welfare.

Improved the reputation of the Business Committee, which saw membership size growing to its highest, and led a high-performing team that delivered several firsts, e.g. most number of successful campus-wide initiatives. Initiated the first tri-University gathering of the BIZCOMs from NUS, SMU and SIM.

Saving lives and protecting property on the frontlines. Marksman. First batch of Taser-trained NSmen.