Hassan Yusuf Email and Phone Number

I am responsible for all marketing activities and student recruitment events in the West Africa region.Key responsibilities include:• Developing marketing strategies targeting students, parents, high school counsellors, and recruitment partners • Increase brand awareness of QS StudentApply in the region • Keep recruitment partners up to date with the key information Plan and execute student recruitment events • Work with the QS Content Manager to ensure course data is up to date as required Work with the wider QS marketing team to implement global marketing initiatives in the region• Continuous Improvement:• Contribute to continuous operational improvement initiatives across QS StudentApply • Provide frequent market analysis and insights to the business for operational improvement and ways to optimise Student Success outcomes such as enrolment or retention.

To develop and implement the Avant e-business strategy to maximize revenue and ensure the highest standard of customer serviceTo manage, develop and care for the team responsible for e-business products and fulfillment.To set the strategic direction for, oversee and co-ordinate all e-business requests including recruitment, verification and identity management servicesTo develop strategies that will drive traffic to Avant’s platform as well as fulfill customers expectation.To ensure that the e-commerce activity is consistent with the ethos of the Avant Halogen.To ensure that the e-commerce elements on the web site are fully functional at all times and meet customer needs.Monitor competitive activity and report significant developments to management.To identify industry best practice and recommend where necessary.Key Accountability:Annual e-business platform financial targets for Avant are met.The e-business function across Avant Halogen is maximizing its market potential.Avant e-business products and services are fully integrated and appears seamless to Website users.New market opportunities are identified developed and market entry plans are managed.Appropriate promotional and communication programmes are planned and executed in a timely mannerEnsure that the appearance and functionality of the e-business element of the web site is of a continuously high standardOversee the fulfillment of products and services ordered via the e-business platform and ensure high level of customer satisfaction and business efficiency.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Responsibilities:• Leading the development & commercial implementation of annual digital plan. Implemented and was accountable for developing and executing ambitious recruitment plans for core brands and other Digital initiatives to support the achievement of targeted NSV, market share and volume objectives across brands. •Developed the long term digital strategy and annual implementation plan for brands including SEO/SMO strategies and content optimisation guidelines; whilst ensuring that our digital footprint performed exceptionally well in search engines. • Continually identified and quantified new growth opportunities and third party strategic partnership opportunities that re-enforced our Digital Credentials’ whilst leveraging consumer insights.• Executes a comprehensive social media strategy that raises visibility and traffic for target audiences and followers• Analyze and report on campaign performance on a day to day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns• Create monthly editorial content calendars for each brand within the portfolio• Create, curate, and manage all published content (images, video and written).• Customer relationship manager,online monitoring,listening and evaluation.• Cultivate a social media referral network• Copy, edit articles, press releases and other content from freelancers• Research and source material for content, working with sales and marketing team to create ideas• Developed strong digital media buying (advertising) strategies whilst ensuring proper buying controls and measurements• Community Building : Research and identify Communities, Sub-Groups from various touch point of each regions ( Music, Football, Comedy, Celebrity e.t.c ) and develop how the organization leverage this partnerships

Managed all the Social Media Platforms of the Company.Designed and Managed all the Inbound Marketing Strategies for the CompanyOptimized the usage of Digital Media for the companyCustomers Engagement and Conversion.Digital Marketing of Company ServicesDigital Analytics.

I worked as the Editor in Chief and also as the Marketing Manager to secure sponsorship deals for the company.I also served as the digital marketing communication specialist for the company.

Content Management on the news portal and management of the various social media platforms