Develop a roadmap for technological advancement/automation for high impact end to end processesRedesign high impact processes along with development of functional design documentsEnsure successful business transformation and re-engineering outcomes/implementationDeveloping linear data points on common digital platforms for assisting data driven decision making and having complete audit trailArrange necessary approvals and resources with stakeholders for swift implementation of automation plan/projects

Responsible for analyzing existing business processes i.e. "as is" and identifying areas for improvement i.e. "to be" to establish cost effective, more efficient set of business processes by redesigning, re-organizing and re-engineering all existing business processesIdentify Process Gaps using process re-engineering methodologies for innovative measures to digitalize the existing processes for greater efficiency, where possibleResponsible for analyzing existing business processes i.e. "as is" and identifying areas for improvement i.e. "to be" to establish cost effective, more efficient set of business processes by redesigning, re-organizing and re-engineering all existing business processesIdentify Process Gaps using process re-engineering methodologies for innovative measures to digitalize the existing processes for greater efficiency, where possibleProcess Improvement for Aviation refuelling through SAP Fiori based App development for Electronic Delivery Receipt and Invoicing Creation of Online Business Partner On-boarding web portal for Retail sites (new development/conversion), Industrial customers/distributors, LPG & Lubricant distributorsProcess improvement for procure to pay by introducing/implementing SAP Ariba sourcing module, implementing VIMS and developing complete cycle standard TATs and techno commercial formats

Identifying business process improvement areas and working in close coordination with ICT team for developing digitized and automated solutions for adding greater convenience for employees across the organisation

Initiating strategic business alliance/collaboration with existing financial services/branchless banking player(s)Developing an interoperable solution for the branchless banking financial services for creating PSO’s forecourt a “many-to-many” branchless banking platform for end customersDeveloping alternative payment modes for fuelling customers based on NFC & QR Code instrument agnostic platformsDeveloping Business with Telco(s) for automated GSM/Branchless Banking ATM(s) Expanding the horizon of ATM services to multi-banking facility solutions at PSO Stations

•Financial Services Establishing alliances with leading banks including HBL, ABL & SCB for deployment of Offsite ATMs at PSO Stations across Pakistan Brainstorming with existing and upcoming clients from the financial sector for deployment of value added products/services such as Cash/Cheque Deposit Machines, Biometric ATM access provision, Drive-through ATMs & Sub-Branches. Due Diligence for having an array of financial services on PSO Forecourts i.e. Branchless Banking through existing “ One-to-One” Model and introduction of interoperability amongst the available services & integration of BB Services to conventional banking network.•Convenience retail, In-Store Alliances & Quick-Service-Restaurants Implementation of exclusivity alliance with Pepsi Cola International in the zone. Establishing relationship with existing and new potential business partners for developing “ Quick Service Restaurants” Merchandizing alliances with “Red-Bull”, “British American Tobacco” & “Philip Morris International” Initiating Franchise Fee deduction at source through additional SSLF Developing feasibility for complete revamp of convenience retail. Brand Name, Designs, establishing of coco model.•Advertising Arrangements & Activations Advertising arrangements with Media/Advertising Houses for deployment of Backlit Boards at NVROs P & G: Activation for Gillette (Razors) Creating SOPs & TOR for outsourcing of Mega-hoarding project on BOT basis for generation of revenue

•Research for concept testing of Blaze-4T MCO Lubricant TVC- 6 FGs in Lahore/ 3 FGs in Multan•Research on change of Mold for PSO lubricants-8 Focus Groups 8 IDIs. Focus group conducted for SEC A, B, C, D Category ranging from indoor sessions to sessions conducted on Bus/Larri Addas. IDI’s conducted for high end synthetic lubricant mold.•Selection and monitoring of Outdoor medium i.e. Hoardings, Streamers/pole signs/LEDs/Bus Shelters for PSO in the central zone for FY 2011-12.•DEO 6000 Campaign (Selecting/Tracking the outdoor part of the campaign in central zone)•Blaze 4T Campaign (Selecting/Tracking the outdoor part of the campaign in central zone)•Lubricant Security Feature (Selecting/Tracking the outdoor part of the campaign in central zone)•Green XLPD (Selecting/Tracking the outdoor part of the campaign in central zone)•Carient Synthetic Launch (Selecting/Tracking the outdoor part of the campaign in central zone)•Sugar Conference 2011: Managing Stall erection and placement of all advertising materials/giveaways as the lead sponsor of the event.•PAPS 2011: Negotiating price for PSO’s presence in the event. PSO participated in the event as sole member from the Oil Industry.•Career Fair: LUMS/LSE•PSO ” Smart Card” Launch Campaign•Developing and deploying courtesy messages on NVROs•Implementation of In Store Marketing Alliances at PSO Shop Stops (Merchandising Allaince with Redbull, Exclusivity with PI & Backwall unit/Planogram arrangement with BAT/PMI)•Installation of ATMs at selected NVROs in collaboration with leading banks.•Recovery of outstanding shop stop Franchise Fee

•Responsible for achieving sales targets in all the products namely, Mogas, HSD and Lubricants•Network Planning/Development•Implementation of Promotional Campaigns•Implementation of Non-Fuel Retail projects•Incharge of Two COCO (company-owned-company-operated) sites•Preparation of market intelligence report•BTL activities i.e. shamiana meetings/technical lubricant sessions in collaboration with PSO’s lubricant team for promoting brands in the local region/area. •Maintaining liaison with government/local departments including Army, Police, C&W, Highway dept. and district administration.•Acting as liaison between dealers and LPG department for development of LPG facility on NVROs.

•Marketing Research Project(Launching a Lingerie brand): To study wearing habits of A1 women•Team Building: A training session for Willy foods•BTL marketing program for Telenor.•Worked on new concepts of Event Managemento “Mera Ghar” First Ever property exhibition in Pakistano “Franchise Exhibition”o “Job Fair” in collaboration with Rozee.com