As the VP and Creative Director at Extreme Fit, I lead a dynamic team that manages all aspects of our e-commerce operations, marketing, social media, and brand management. My primary role is to provide strategic direction and creative vision, ensuring that our brand remains at the forefront of the fitness and wellness industry.E-Commerce Operations:I oversee a dedicated team responsible for maintaining our online presence. They handle everything from product listings and inventory management to order fulfillment. My focus is on setting strategic priorities that enhance our customer experience and ensure seamless operations.Marketing and Social Media:Guiding our marketing team, I ensure campaigns boost brand visibility and engagement. While the team handles content creation and analysis, I ensure all efforts align with our brand’s vision.Sales and Retail Expansion:A key part of my role is leading our brand's expansion into major retail chains. I work closely with our sales team to identify opportunities, negotiate partnerships, and secure placements in both physical and online retail spaces. This involves strategic planning and relationship management to drive growth and revenue.Packaging and Product Presentation:I collaborate with our design and production teams to develop packaging that reflects our brand's commitment to quality and style. My role is to ensure that our products are not only functional but also aesthetically aligned with our brand identity, while also considering sustainability and cost-effectiveness.By leading and empowering my team, I ensure that Extreme Fit delivers products that not only meet but exceed customer expectations, making a meaningful impact on their health and well-being. Our successful expansion into major retail chains and strong online presence are a testament to our strategic and collaborative approach

At the American Gift Company, I have done everything from warehouse operations and paperwork to becoming a key player in driving sales and product development. As a Senior Sales Representative, I spearhead the management of 12 brand e-commerce websites, optimizing our online presence and boosting sales through strategic social media campaigns. My focus is on maximizing revenue and building strong, lasting relationships with our clients.In addition to my sales responsibilities, I lead our buying and product development efforts, especially for our overseas operations. I’ve traveled to China about 30 times, where I personally oversee product development, packaging, and negotiations with vendors to ensure we deliver high-quality products at competitive prices. My hands-on involvement in these processes ensures that our products meet the highest standards and align with market demands.I’ve also played a critical role in designing and executing local trade shows, where I have single-handedly created displays that drive customer interest and sales. My leadership extends across various teams, including sales, buying, customer service, and graphic design, where I’ve successfully managed and motivated teams to achieve their best.My commitment to excellence has often meant going the extra mile, including staying in the office for days to ensure orders are shipped on time, especially during peak seasons like Christmas. My experience in hiring and firing, along with my ability to foster teamwork, has been crucial in advancing the company’s goals.With a strong focus on sales growth and product innovation, I continue to drive the company forward by delivering exceptional results and building valuable client relationships.

As a Research Intern at USB, I contributed to various research projects within the fields of clinical, social, and developmental psychology. My role involved assisting in the design, execution, and analysis of psychological studies, with a focus on understanding human behavior across different stages of life and in various social contexts.Key Responsibilities:Assisted in the design and development of research studies, including literature reviews and hypothesis formulation.Collected and analyzed quantitative and qualitative data using various research methodologies.Collaborated with senior researchers to interpret findings and prepare reports, presentations, and academic papers.Conducted statistical analyses using software such as SPSS or R to examine data trends and draw meaningful conclusions.Participated in team meetings and contributed to the discussion of research findings and their implications.Assisted in the preparation and submission of research proposals and ethics applications.Supported the development of new research projects by identifying potential areas of study and relevant literature.Maintained accurate and organized records of research data, ensuring confidentiality and compliance with ethical guidelines.Skills Developed:Strong analytical and critical thinking skills.Proficiency in statistical analysis and data interpretation.Effective communication and collaboration within a research team.Comprehensive understanding of clinical, social, and developmental psychology principles.

Seasonal. During my time as a tax preparer at Jackson Hewitt, I was responsible for assisting clients in preparing and filing their tax returns, ensuring accuracy and compliance with the latest tax laws and regulations. My role involved conducting thorough interviews with clients to gather necessary financial information, reviewing financial documents, and identifying potential deductions and credits that could maximize their tax refunds.I also provided guidance and answered questions regarding various tax-related matters, helping clients understand complex tax issues and how they applied to their individual situations. Additionally, I was tasked with staying up-to-date on the ever-changing tax codes to provide the most accurate and beneficial advice to clients.Working in this role required strong attention to detail, excellent customer service skills, and the ability to work efficiently under tight deadlines, especially during the busy tax season. My experience at Jackson Hewitt allowed me to develop a deep understanding of tax preparation processes and a commitment to helping clients navigate their financial responsibilities with confidence.

During my time working at Italian Express Restaurant, I started as a server but quickly advanced to a management role at a very young age. In this position, I was responsible for handling the cash counter, managing other employees, and ensuring smooth operations during busy shifts. This early experience was crucial in shaping my leadership skills and teaching me how to effectively manage a team.Despite my managerial responsibilities, I remained hands-on, doing whatever was necessary to keep the restaurant running smoothly. I washed dishes, cleaned tables, served customers, picked up plates, refilled drinks, cut checks, charged cards, greeted guests, and ensured everyone received excellent service. My dedication to providing a great customer experience often resulted in significant tips, with some days earning me up to $600.This role taught me the importance of hard work, multitasking, and leading by example. It was a formative experience that instilled in me the values of teamwork, customer service, and leadership—skills that have been invaluable throughout my career.